TEHSIL WISE TRACTOR SALE OF DISTRICT UNNAO (FROM OCT 08 TO SEPT 10) 2 years

EL
TEHSIL ACE EICHER ESCORTS FT HMT I.F. ITL JD M&M NHT PTL STD TAFE TOTAL EL SOM
TOTAL

BIGHAPUR 7 18 18 3 21 1 39 19 14 119 17.65

HASANGANJ   43 47 6 53 1 4 7 1 175 1 45 1 22 353 15.01

PURWA 8 20 4 24 1 5 1 81 44 1 13 178 13.48

SAFIPUR   78 73 11 84 2 2 7   255   39   41 508 16.54

UNNAO 9 131 238 26 264 2 7 38 2 180 6 170   91 900 29.33

Grand Total 17 277 396 50 446 6 13 58 4 730 7 316 2 182 2058 21.67

SOM
0.83 13.46 19.24 2.43 21.67 0.29 0.63 2.82 0.19 35.47 0.34 15.35 0.10 8.84

SOURCE: RTO DATA OCT 08 TO SEPT 10

 HIGH TIV TEHSILS OF UNNAO
UNNAO (Sadar) : 900

SAFIPUR : 508

HASANGANJ : 353

PURWA : 178

BIGHAPUR : 119
 TEHSIL WISE TOP THREE PLAYERS

—UNNAO (Sadar) : 1 Escorts : 238 (29.33)

2 M&M : 180 (20.00)
3 PTL : 170 (18.89)

—SAFIPUR : 1 M&M : 255 (50.20)

2 Eicher : 78 (15.35)
3 Escorts : 73 (14.37)

—HASANGANJ : 1 M&M : 175 (49.58)

2 Escorts : 47 (13.31)
3 PTL : 75 (12.75)

—PURWA : 1 M&M : 81 (45.51)

2 PTL : 44 (24.72)
3 Escorts : 20 (11.24)

—BIGHAPUR : 1 M&M : 39 (32.77)

2 PTL : 19 (15.97)
3 Escorts : 18 (15.13)
 TOP PLAYERS
M&M : 35.47%

EL (PT&FT) : 21.67%

PTL : 15.40%

EICHER : 13.51%

TAFE : 8.79%
 Tehsil wise Segment wise picture of Dist. Unnao
TEHSIL A B C D E E+ Total

  No. % No. % No. % No. % No. % No. % No. %

BIGHAPUR 28 23.53 41 22.34 34 20.62 14 7.55 1 0.52 1 0.52 119 5.78

HASANGANJ 71 20.11 200 34.90 53 12.99 22 5.23 5 1.17 2 0.47 353 17.15

PURWA 59 33.15 77 26.72 31 13.03 7 2.79 2 0.79 2 0.79 178 8.65

SAFIPUR 65 12.80 295 36.16 106 19.03 37 6.42 3 0.52 2 0.34 508 24.68

UNNAO 198 22.00 352 27.63 270 28.43 63 6.44 15 1.52 2 0.20 900 43.73

Grand Total 421 20.46 965 30.79 494 21.32 143 5.93 26 1.07 9 0.37 2058  

  Market Leader   2nd Position   3rd Position

 SEGMENT WISE PICTURE OF UNNAO
% of % of
  ACE EIC. ESC. F.T. HMT I.F. ITL J.D. M&M NHT PTL STD TAFE TOTAL SEG. EL

A   112 12   3       63   230   1 421 20.46 2.85

B   66 239 25   8 28   538   17   44 965 46.89 24.77

C 10 93 128 13 1 5 16 3 89 5 67 2 62 494 24.00 25.91

D 6 5 14 6 2   8 1 35       66 143 6.95 9.79

E   2 3 5     3       3   8 24 1.17 12.50

E+       1     3   5 2       11 0.53 0.00

T  16 278 396 50 6 13 58 4 730 7 317 2 181 2058    

 Selected Segment for Project Mini Missile

Segment ‘B’, Segment ‘C’ and Segment ‘A’

Selected Tehsils for Project Mini Missile

Unnao, Safipur and Hasanganj

TOP SEGMENT IN UNNAO

SEGMENT ‘B‘ = 46.89

SEGMENT ‘C‘ = 24.00

SEGMENT ‘A‘ = 20.46

TOP THREE PRODUCT OF SEGMENT 'B'

M&M 265 = 538

PT 434 = 239

EIC. 333 = 66
TOP THREE PRODUCT OF SEGMENT ‘C'

PT 439 = 128

EIC.380 = 93

M&M 275 = 66
TOP THREE PRODUCT OF SEGMENT ‘A'

SWARAJ 724 = 230

EIC.242 = 112

M&M 255 AND SHAN = 63

Place
 Picture of Tehsil Unnao (Sadar)
TOTA % of % of
HP ACE EIC. ESC. FT HMT I.F. ITL J.D. M&M NHT PTL TAFE L Seg EL

A   46 8   1       20   122 1 198 22.00 4.04

B   33 142 16   3 16   118   6 18 352 39.11 40.34

C 6 49 79 6   4 12 2 25 4 40 43 270 30.00 29.26

D 3 1 7 2 1   7   17     25 63 7.00 11.11

E   2 2 2     1       2 4 13 1.44 15.38

E+             2     2     4 0.44 0.00
TOTA
L 9 131 238 26 2 7 38 2 180 6 170 91 900    

SOM 1.00 14.56 26.44 2.89 0.22 0.78 4.22 0.22 20.00 0.67 18.89 10.11      
Market Leader in Unnao (Sadar)

EL = 238 (26.44%)
M&M. = 180 (20.00%)
Swaraj. = 170 (18.89)

Top Segment in Unnao (Sadar)

1.Segment ‘B’ = 39.11%
(M&M 265 = 118 and PT 434 = 142)

2. Segment ‘C’ = 30.00 %

( Eicher 380 = 49, Swaraj 735 = 40 and Esc. 439 = 79)
3. Segment ‘A’ = 22.00%
(Swaraj = 122 Eicher 242 46 and EL = 8)
 High TIV villages of Unnao (Sadar)
VILLEGE Seg-B VILLEGE Seg- C VILLEGE Seg-A
BETHAR 6 PARIYAR 7 BETHAR 6
JOODA PURWA 6 THANA 4 ACHALGANJ 5
PIPARI 6 JOODA PURWA 3 RAMPUR 5
ACHALGANJ 4 NIDHAN KHERA 3 BIHAR 3
ATRI 4 PATARI 3 CIVIL LINE 3
CIVIL LINE 4 AMARSAS 2 MOTI NAGAR 3
SARAIYA 4 ARAM 2 THANA 3
UNNAO 4 BABA KHERA 2 ACHAL GANJ 2
DEEH 3 BALWANT KHERA 2 AWAS VIKAS 2
FATTEPUR 3 BANDU HAR CIVIL LINES 2 BAKSAR 2
KALYANPUR 3 BHAGWANT NAGAR 2 BANKATA HAFIZABAD 2
KISHORI KHERA 3 CHAUSANDHA 2 BARAULI 2
MAINI KHERA 3 DEVGAON 2 BEHTA 2
MANOHAR PUR 3 DHOBIN PULIA 2 DIPVAL 2
PADARI KHURD 3 DOSTI NAGAR 2 GULRIHA 2
SHER ALI KHERA 3 HIMANCHAL KHERA 2 KALU KHERA 2
THANA 3 KABBA KHERA 2 KILA 2
UDET KHERA 3 KARNIPUR 2 MITTHU KHERA 2
ATA 2 KILA 2 NAIKAMAU 2
BABA KHERA 2 LALA KHERA 2 PATAN 2
BADARKA 2 MAGARWARA 2 POORA CHAND 2
BEHTA 2 MAINI KHERA 2 SATAN 2
BHAGOLEY KHERA 2 MIRZAPUR 2 SHEODIN KHERA 2
BHAT PURWA 2 MURTAZA NAGAR 2 SHUKLA KHEDA 2
BHAULI 2 MUSTAFABAD 2 SOHO 2
DEWARA 2 NIBAI 2 TARGAON 2
GADEWA 2 RAIPUR 2 TRILOKPUR 2
GAURI 2 RAJEPUR 2 UNNAO 2
VILLEGE Seg-B VILLEGE Seg- C VILLEGE Seg-A
HAIBAT PUR 2 SAMADHA 2 ADAMPUR 1
HUSAIN NAGAR 2 SARAI 2 ADERSH NAGAR 1
JAGETHA 2 SIHURA 2 AHESHA 1
JHAU KHERA 2 UNNAO 2 AHIRAURA 1
KHARAULI 2 AASHAYASH 1 AKAM PUR 1
KURMIN KHERA 2 AATAMUNNU KHERA 1 AKRAM 1
MAMIMPUR 2 ACHALGANJ 1 AKWABAD 1
MOH.IBRAHIM BAD 2 AGA KHERA 1 ARJUNAMAU 1
NANA TIKUR 2 AGAHARA 1 ASAWAR 1
RAJWA KHERA 2 AMILAH 1 ASOOL KHERA 1
RAUKARNA 2 AMLONA 1 BABA KHERA 1
RAUTA PUR 2 ANQNUWA KHERA 1 BAHURAJMAU 1
SADULLA PUR 2 ATRI 1 BAKASHPUR 1
SHEKHPUR 2 ATWA 1 BALIYA 1
SHIV RATAN KHERA 2 AWAS VIKAS 1 BANTHAR 1
SINGHA 2 BADLA KHERA 1 BARENDA 1
THAKURY KHERA 2 BALAI 1 BARIGAWA 1
TIKRA SAMAD 2 BALBHAD KHERA 1 BASANT KHEDA 1
ABHUSHA 1 BALLO KHERA 1 BHAGWANT NAGAR 1
ACHAL PURWA 1 BAND HAMIRPUR 1 BHANGARVAT 1
AGAHARA 1 BANDI KHERA TAMORIYAKHURD 1 BHAT PURWA 1
AHMANNU KHERA 1 BANSI GOPAL PUR 1 BHATAN KHERA 1
AMAN KHERA 1 BARI KHERA URF AUJHARPUR 1 BHAWALIA 1
ASAWAR 1 BARIGAWA 1 BHAWALIYA 1
ATEHA 1 BARUWA 1 CHAMIYANI 1
ATWA 1 BASTI KHERA 1 CHANDAR PUR 1
AUJHARPUR 1 BAYRAGAR 1 CHAUDHARY KHERA 1
AWAS VIKAS 1 BEHALI GOPAL PUR 1 CP D NAGAR 1
AZAD NAGAR 1 BEHTA 1 DABAULI 1
AZIQAU 1 BERU 1 DAL KHERA 1
 Picture of Tehsil Safipur

% of
HP EIC. ESC. FT HMT I.F. ITL M&M PTL TAFE TOTAL Seg. % of EL

A 35 1   1     8 20   65 12.85 1.54

B 12 45 6   1 7 206 9 9 295 58.30 15.25

C 31 25   1 1   18 10 19 105 20.75 23.81

D   1 5       21   11 38 7.51 2.63

E             2   1 3 0.59 0.00

TOTAL 78 72 11 2 2 7 255 39 40 506    

% 15.42 14.23 2.17 0.40 0.40 1.38 50.40 7.71 7.91      

Market Leader in Safipur

M&M = 255 (50.40%)

Eic. = 78 (15.42%)
Esc. = 72 (14.23)

Top Segment in Safipur

1.Segment ‘B’ = 58.30%
(M&M 265 = 206 and PT 434 = 45)

2. Segment ‘C’ = 20.75 %

( Eicher 380 = 34 and Esc. 439 = 25)
3. Segment ‘A’ = 12.85%
(Eicher 242 = 35, Swaraj = 20 and EL = 1)
 High TIV villages of Safipur
VILLEGE Seg-C VILLEGE Seg-B VILLEGE Seg-A
NAYA KHERA 4 BEHTA MUJAWAR 8 BHAGWANT PUR GOTPALI 4
SAINTA 3 SAINTA 7 BEHTA MUJAWAR 3
BYOLI ISLAMABAD 2 UGU 6 NAUNIHAL GANJ 3
FATEHPUR KHALSA 2 BYOLI ISLAMABAD 5 SAINTA 3
JAMAL NAGAR 2 SURSENI 5 MELARAM KUNWAR 2
MARAUNDA MAJHWARA 2 GAURIYA KALAN 3 SANDEELA ROAD 2
NASIRPUR 2 GOSHA KUTUB 3 STATION ROAD 2
UGU 2 JAMAL NAGAR 3 ABDULLAPUR 1
ABDULLAPUR 1 NAYA KHERA 3 ACHAL PURWA 1
AMBA PARA ISMAIL PUR 1 SAITA 3 AMARPUR BHAKHTAURI 1
AMEERPUR GHAMBHEERPUR 1 ALAMU SARAI 2 BACHLAN KHERA ROSHNA BAD 1
ATWABAIK 1 ALAULAPUR 2 BAJPAI KHERA 1
AWAIK 1 AWASTHI KHERA 2 BAURI KHERA 1
AZAM KHERA 1 BADULLA KHERA 2 BHADSAR NAUSHARA 1
BADULLA KHERA 1 BANGARMAU 2 BHAGWANT PUR 1
BAHLOLPUR 1 BHAGWANT PUR GOTPALI 2 BHAISAHARA 1
BALLAPUR 1 DARAULI 2 BHAWANI KHERA 1
BHAGWANT PUR GOTPALI 1 FATEPUR HAMJA 2 BYOLI ISLAMABAD 1
BHARSHAR 1 GAHARPURWA 2 CHAUGHADA 1
BHIKHARIPUR PATASIYA 1 HASANPUR 2 CHOTTA PURWA 1
BHULBHULIYA KHERA 1 JAFRABAD 2 EKDALA DARIYAPUR 1
CHAKMEERAPUR 1 JAGAT NAGAR 2 FAKIRE KHERA 1
CHAUGHADA 1 JASRAPUR 2 GAURIYA KALAN 1
DALEL KHERA 1 JAWAHAR KHERA 2 GODIYAN KHERA 1
DARAB NAGAR 1 JOGIKOT 2 GONDTOLA 1
DARIYA PUR 1 KABIRPUR 2 HAIBATPUR 1
DEORAMAU 1 KHAIRI GURDASPUR 2 HARDASPUR 1
DEVRAMAU 1 LAKHANAPUR 2 HASANPUR 1
 High TIV villages of Safipur
VILLEGE Seg-C VILLEGE Seg-B VILLEGE Seg-A
GADAN KHERA 1 MUNNI KHERA 2 JAFRABAD 1
GANJ MURADABAD 1 OSIYA 2 KABIRPUR 1
GIRIDHARPUR 1 RAIPUR 2 KAJIPUR 1
GOND TOLA 1 RAJEPUR 2 KAJIPUR BHAGWANTPUR GOITPALI 1
GULAB KHERA 1 ROORI SADIQ PUR 2 KANHAI KHERA 1
HASANPUR 1 SAMBHAR KHERA 2 KHAIRHAN 1
HUSEPUR 1 SANDEELA ROAD 2 KHERIA 1
ISHWARI KHERA 1 SHERPUR JAMAL NAGAR 2 KILA BAZAR 1
JAFRABAD 1 TAKIYA NIGDHI 2 KILA SHAH JI 1
JATAPURWA 1 VIJAY KHERA 2 KURSATH 1
JHABBA KHERA 1 ABDULLAPUR 1 LAKHNAPUR 1
KABIR PUR 1 ADHELIYA 1 MELA RAM KUNWAR 1
KABIRPUR 1 AKBARPUR 1 MUNNI KHERA 1
KABIRPUR 1 ALAMPUR RETAWA 1 MURTAZA NAGAR 1
KAJIPUR KACHHA 1 AMARA KHERA 1 NAUNIHAL GANJ 1
KAMALPUR 1 AMEERPUR GHAMBHEERPUR 1 NAVNIHAL GANJ 1
KAMLAPUR 1 ANWAR KHERA 1 OSIYA 1
KHAIRAGADA 1 ARGOOPUR 1 PARSAURA 1
KHARGAURA 1 ARJUN PUR 1 PAWARAN KHERA 1
KHEWARI 1 ASAT MOHIDDINPUR 1 PUNJABI TOLA 1
KOLWA 1 ASAYAS 1 RAJA KHERA 1
KOTWA 1 ATARDHANI 1 SHASTRI NAGAR 1
KUDIMA 1 ATIBAL KHERA 1 SURSENI 1
LAKKI KHERA 1 AWASTHI KHERA 1 TEJI KHEDA 1
LOHAN PURWA 1 BADLI PURWA 1 TERWA ARGOOPUR 1
MADHAPUR ROAD 1 BAKHATAURI KHERA 1 65
MAHMOODPUR 1 BALARI KHERA 1
MAHRAJA PUR 1 BALLAPUR 1
MANNA NAGARI 1 BANDI KHERA 1
MANPUR 1 BANGARMAU 1
 VILLEGE Seg-B
GONDA TOLA KASBA BANGARMAU 1
GOPAL PUR 1
GORIDARI 1
GULAB KHERA 1
GULAM MUSTAFA 1
HARAIPUR 1
HAYASPUR 1

VILLEGE Seg-C VILLEGE Seg-B HEERA KHERA

HIMMATKHERA
IBRAHIMABAD
1
1
1

MARAUDA 1 BARAUKI 1 ISHWARI KHERA

ISURIYA
JAGTAPUR
1
1
1
JAJAMAU 1
MARAUDA MAJHWARA 1 BARAUKI 1 JALEHPUR
JAMLAPUR RAGHURAMPUR
1
1
JAMUNIHA BANGAR 1

MUNDA 1 BARDHAI 1 JIRIK PUR

JIYAN KHERA
KABIR PUR
1
1
1

MUNDA SAFIPUR 1 BARMULA 1 KAJIPUR

KALVARI
KAMLA PUR
1
1
1
KANSA PURWA 1
NASIRAPUR 1 BHADSAR NAUSHARA 1 KANSHA PURWA
KATIYAMAU KHERIYA
1
1
KATRI GADAN PUR 1

NAUNIHAL GANJ 1 BHARSAR 1 KESHWAPUR

KHABHAMAU
KHAIRA GADASAFIPUR
1
1
1

NAVNIHAL GANJ 1 BHARSAR NAVSHARA 1 KHAIRHAN

KHAR PURWA
KHAWAJGIPUR PAHALWAN
1
1
1
KHERIYA MAJREY 1
NAWNIHAL GANJ 1 BHATAULI 1 KHEVRAI
KHEWARAI
1
1
KHUMAN KHERA 1

NEK PUR 1 BHATIYA 1 KODWA KHERA

KURSAT
KUSHAL KHERA
1
1
1

NIHALPUR 1 BHATTHAN KHERA 1 KUSHAL PURWA

KUSHRAJ
LADPUR
1
1
1
LAHBAR PUR 1
OOGOO 1 BHIKHARIPUR 1 LAHERAPUR
LAHRAPUR
1
1
LAL SARAI 1

PACHODA SARAI 1 BHIKHARIPUR KASBA 1 LAWANI KALAN

LAXMI KHERA
LAXMIGANJ SANDILA ROAD
1
1
1

PAHLI KHERA 1 BHIKHARIPUR PATASIA 1 LOCHI KHERA

LUTAPUR
MAHA BARMHAN BANGARMAU
1
1
1
MAHAMDABAD 1
PESARI 1 BHULBHULIYA KHERA 1 MAKDUM NAGAR
MANNA NAGAR
1
1
MARAUNDA 1

RAGHU RAM PUR 1 CHAK HANUMAN 1 MARAUNDA MAJHWARA

MEER NAGAR
MILHAD KHERA
1
1
1

RAGHURAMPUR 1 CHAUKAVA AKBARPUR SEG 1 MITHU KHERA

MITTHU KHERA
MOH. CHARU GHARA
1
1
1
MOH. HABIB NAGAR 1
RAHGHURAMPUR 1 CHHANGA KHERA 1 MOHKAM KHERA
MOHUIDDINPUR BARI
1
1
MURTAZA NAGAR 1

RAITIPURWA 1 CHIRANJU PURWA 1 MURTAZA PUR

MUSTAFABAD
NASIR NAGAR
1
1
1

RAJEPUR 1 CHITEPUR 1 NASIRPUR

NAVNIHAL GANJ
NAWNIHAL GANJ
1
1
1
NAYA PURWA 1
RAJJAKPUR 1 DABAULI 1 NAYA PURWA
NEKPUR
1
1
NEWAL 1

RASOOLPUR MAJHIGAWAN 1 DADALAHA 1 NIYAZ ALI KHEDA

OSIA SAFIPUR UNNAO
PACHLAI
1
1
1

RATAI PUR 1 DADIYA SUNAURA 1 PAHELI KHERA

PAHLI KHERA
PANAPUR
1
1
1
PANCHU PURWA 1
RATIE PURWA 1 DADLAHA 1 PANHAIYA
PAPARIYA
1
1
PATAULI 1

RAWAR PURWA 1 DARIYA PUR 1 PAWARAN KHERA

PESARI
PHARDAPUR
1
1
1

ROORI SADIQPUR 1 DAULAT PUR 1 PITHANRA

PRATAP GANJ
PURHANIA
1
1
1

SAKHAN 1 DEOGAON 1
RABADI 1
RAJA KHERA 1
RAJEPUR 1
RAMAN GATIYA 1

SANDEELA ROAD 1 DEORIA 1 RAMSINGH KHERA

RANI KHERA
RANIYAMAU
1
1
1

SARAY FAZAL AZIM 1 DEVGANJ MAU 1 RASAVI

RASOOLPUR MAJHIGAWAN
RATIE PURWA
1
1
1

SARAY SUBEDAR 1 DEVKHARI 1

ROSHAN NAGAR 1
ROSHNABAD 1
RUSTOMPUR 1
SAFIPUR 1

SELAMPUR 1 DEWAR KHERA 1 SAFIPUR UNNAO

SAIPUR SAGAURA
SAKHAN RAJ PUTAN
1
1
1

SEWA PURWA 1 DULLA PURWA 1 SAKTAPUR

SAMBHABAGH
SARAI SUZATALI
1
1
1

SHEKHPUR KALA 1 EKGHARA 1

SARHA 1
SEWA PURWA 1
SHADI PUR 1
SHADIPUR 1

SHERPUR 1 FAKIRE KHERA 1 SHAHPUR BUJURG

SHAHPUR BUJURG
SHAKURABAD
1
1
1

SIRDHARPUR 1 FARDAPUR 1 SISELAHAR

SITAPUR
STATION ROAD
1
1
1

SUBBA KHERA 1 FIROJPUR 1 SUPPAPUR

TAKIA NIGOHI
TAKIYA KALA
1
1
1
TAMORIYA KHURD 1

SUPPAPUR 1 GAHOLI 1 TANDA SATAN

TANDAMEETA
1
1
TIKANA 1

TAMONA BUJURG 1 GAPCHIYA PUR 1 TOMARIYA BUJURG

TONDA MITA
TORNA
1
1
1
UMMARPUR PRAIM 1
UNWA 1
 Picture of Tehsil Hasanganj
% of
SEG. EIC. ESC. FT HMT I.F. ITL JD M&M NHT PTL SAME TAFE TOTAL Seg. % of EL

A 20 2   1       14   34     71 20.17 2.82

B 11 30 1   4 2   141   1   9 199 56.53 15.08

C 10 13 2     1 1 8 1 10   7 53 15.06 24.53

D 2 2 1 0 0 1 0 10 0 0 0 6 22 6.25 9.09

E     2     2         1   5 1.42 0.00

E+           1   1         2 0.57 0.00

Total 43 47 6 1 4 7 1 174 1 45 1 22 352    

% 12.22 13.35 1.70 0.28 1.14 1.99 0.28 49.43 0.28 12.78 0.28 6.25      
Market Leader in Hasanganj

M&M = 174 (49.39%)

EL = 47 (13.45%)
PTL = 45 (12.78)

Top Segment in Hasanganj

1.Segment ‘B’ = 56.53%
(M&M 265 = 141 and PT 434 = 30)

2. Segment ‘A’ = 20.17 %

( PTL 724 = 34, Eic. 242 = 20 and pt 429 = 2)
3. Seggment ‘C’ = 15.06%
PTL 735 and Eic. 380 = 10 and Pt 439 = 13
 High TIV villages of Hasanganj
VILLEGE Seg-B VILLEGE Seg-A VILLEGE Seg-C
BHAULI 3 BAKTU KHERA 5 HASANPUR 4
NEOTANI 3 AJGAIN 2 JAITIPUR 2
SARAI JOGA 3 HASANPUR 2 ADAMPUR 1
BAHERIA KHURD 2 LACHCHI KHERA 2 AHIRAN KHERA 1
GHOL 2 MAURAWAN 2 AHIRAN KHERA 1
HARAUNI SHAMSHUDDINPUR 2 MAWAI 2 AROZABAD 1
HAZIPUR GOSHA 2 MUNSHI KHEDA 2 ATARPA 1
ISHWARI KHERA 2 NEOTANI 2 AWA GOZA 1
JAGDISHPUR 2 AJIGAON 1 BAKTU KHERA 1
KUNJPUR 2 ALADOU 1 BARDAHA 1
MAKHI 2 BARAULI 1 BHAGIYA KHERA 1
MAULA BAKIPUR 2 BARUA KHURD 1 BHAJAN KHERA 1
MOHAN 2 BEHTA GAYAN KHERA 1 BHANPUR 1
MUNSHI KHERA 2 BHARAT KHERA 1 BICHPARI KATRA 1
SEMARA 2 BHOLA KHERA UNCHGAON 1 CHANDPUR 1
SHANKERPUR 2 BINAIKA 1 DARIYAPUR 1
SHEKHPUR 2 DAYANAND NAGAR 1 FAKEEREY KHERA 1
AADAMPUR BARETHI 1 DEWAIYA MAWAIYA 1 GAURA KALA 1
ACHCHHE PUR KIRAMILI 1 DIPWAL 1 GODAWA SAMAR 1
ADAURA 1 DIRGAJ KHERA 1 HARINAM KHERA 1
ADILAPUR 1 DUNDI KHERA DAREHTA 1 JAGDISHPUR 1
AJAIYA KHERA 1 GANDHI NAGAR 1 JAMAL NAGAR 1
VILLEGE Seg-B VILLEGE Seg-A VILLEGE Seg-C
ARJUNMAU 1 GARDHI THOK 1 JERA 1
ASHIWAN 1 GAUSPUR 1 JIYA KHERA 1
ASHIWAN TARAF SIDDHNATH 1 GONA MAU 1 JORAWAR GANJ 1
AWAGOJHA 1 HAIDRABAD 1 KAISTHANA MAURAWAN 1
BADBADA KHERA 1 HASAN GANJ 1 KANIGAON 1
BARADEO 1 HATHI KHEDA 1 KEWANI 1
BARATI KHERA 1 HYDRABAD 1 KHAITHAN KHERA 1
BARAULI 1 JAGATPUR 1 KHAPURA MUSLIM 1
BARETHIYA 1 JAMAL NAGAR 1 KOTWA 1
BARSINGHI MALETHA 1 JETIPUR 1 LACHCHI KHERA 1
BHADENU 1 JHABRA 1 LODHAI 1
BHAISAURA 1 KANAWA KHERA 1 MAKHI 1
BHATPURA 1 KASBA 1 MERA KHERA 1
BHITWA 1 KODARA SADARA 1 MIYAGANJ 1
BIBIPUR 2 KUNWAR KHERA 1 MUSTAFABAD 1
BILHAUR 1 LALMAN KHERA 1 NEWAL GANJ 1
BINAIKA 1 MAHRAUNDA 1 NEWALGANJ 1
BIRSINGH MALETHA 1 MALAWA 1 PADARIYA 1
BIRSINGH PUR 1 MIRZAPUR 1 PILKHANA RASIDPUR 1
CHAINPUR 1 MOHAN 1 PIPROSA 1
CHAMRAHI JAGDISHPUR 1 MUNNU KHERA 1 RAM KISHUN KHERA 1
CHANDESUWA 1 NAGAR PANCHAYAT AURAS 1 SAHIJANA JARGAR 1
CHHITEPUR 1 NARAYANPUR 1 SARAI JOGA 1
CHOTI BHURKUNDI 1 NATHAI KHERA 1 SEMARA 1
CHUNNI KHERA 1 NINDEMAU 1 SIDH NATH NAI BASTI 1
Product
Target Products (Competition)
Tehsil Segment Brand  Model
Hasanganj B M&M :265 DI
A PTL :724 FE
PTL :735
C
EIC. :380
        
Safipur B M&M :265 DI
C EIC. :380
PTL :724 FE
A
EIC. :242
        
Unnao B M&M :265 DI
PTL :735
C
EIC. :380
A PTL :724 FE
 Our Focus Products

  Segment Competition  Model   Our Product

  PTL :724
Pt 429
A Eicher :242
        
  B M&M :265 Pt 434 Inverter
            
Eicher :380
Pt 439 Inverter
C Swaraj :735 Pt 439 Dx

    M&M :275    
Pt 439 Dx for Rotavater operations
Price
 Pricing in the Market

PRICING SEGMENT BRAND DNP CEP DIFF.

M&M SEG. 'A' 255 DI
SHAAN 249,180.00 268,786.00 19,606.00
SEG. 'B' 265 DI 361,504.00 380,000.00 18,496.00
SEG. 'C' 275 DI 394,212.00 420,000.00 25,788.00
           
SWARAJ SEG. 'A' 724 FE 302,000.00 315,000.00 13,000.00
SEG. 'C' 735 DI 377,600.00 400,000.00 22,400.00
           
EICHER SEG. 'A' Eic. 242 276,729.00 290,000.00 13,271.00
SEG. 'C' Eic. 380 391,671.00 410,000.00 18,329.00
           
 Our Pricing

SEGMENT PRODUCT NDP CEP DIFF.

SEG. 'A' PT 429 311,096.00 325,000.00 13,904.00
SEG. 'B' PT 434 Inv 367,499.00 390,000.00 22,501.00
SEG. 'C' PT 439 Inv 406,960.00 425,000.00 18,040.00
         

And
Extra features in Pt 429 than competition.
Inverter, Mileage Ka Headmaster features in Pt 434 and Pt 439
Promotion
 Winning strategies:
Kisan Mel Milap
1. Minimum 4 days plan at Low SOM, High TIV clusters of villages.

2. Different teams for different clusters at a time.

3. Team members must be DSE of the area, Dealership mechanic, canvassing agent and EL
personal (TBM, P.O., Demonstrator)

4. Contacting minimum per day by a team 12 prospects (total = 12*4*4 = 192)

5. A small questionnaire to generate prospects with small gift as attraction to maximize participation.

6. Offer for self drive or demo on the spot.

7. This scanning will give prospects of nearby villages so team leaves the nearby village and do the
same activity in next village.

8.Help in assessing the Industry of the area /Market trend & our chance to maximize conversion in
our favor.
Focus on ‘A’ segment.

• Specially focus on 429 XL tractor in High Swaraj 724 areas and Eicher 242
villages.
• Competitive demo. with 724 vs 429 XL in High Swaraj 724 villages.
• Offer for self drive to Swaraj 724 tractor owners.
• Positive views annulments after self drive.
• Self trials for Brick kiln owners.
• Offer to buy PT 429 xl at special price of Rs. 3,31,199.00
• Minimum Self drive in a week = 50
Placement of Pt434 Inverter against MM265
And
Pt 439 Inverter against Swaraj 735 and M&M 275.
1. Focus on M&M 265 Dominating pockets through Pt 434 inverter tractor.

2. A survey in these selected pockets to know the reasons of M&M 265 high sale.

3. Promotion in selected Tehsils (in the clusters of villages)

4. Mass inverter demo. /customer meets in rural areas in evening and deliveries.

5. Evening demonstrations in the villages ‘Chaupals’

6. Contact to village Pradhans to show the use help of this tractor for the prosperity of village.

7. Van campaigning to show the use and importance of Inverter feature.

8. Combined campaigning of Mileage ka Headmaster and Inverter tractors.

9. Minimum 75 prospect generation through customer meet /activity.

10. Pocket demo to all Hot and warm prospects.

11. Offer of trade-in to all 6 year or old M&M 265 tractor owners with PT 434 inverter tractor.

12. Offer of self trials for all M&M 265 tractor owners.

13. Fuel test during demonstration.

14. Minimum contact during one weeks program = 10*7 = 70

Focus on Brick Kiln owners:

1. SMS to brick kiln owners with special price of Pt 429.

2. Brick kiln owners meet at selected areas.
3. Demo of tractor in high population brick kilns areas.
4. Distribution of handbills at brick kilns displaying fuel efficiency of
Pt 429 tractors.
5. Offer of trade in to Brick kiln owners at very attractive price.

6. Minimum target to contact Brick kilns during program of 4 days

8*4 = 32.
Greasing of our old tractors.

1. To build the healthy relations with our old customers a greasing

program planned for all the old customers of interior areas.
2. It will help us to build the relations and health of product also.
3. During this practice we can get a lot of references from our glad
customers.
4. Offer to those customers some labor free service if reference
converted into sale.
5. This program should be at the door step of customers.
6. Minimum contacting (greasing) 15 per day and program for a week.
(15*7 =105)
Attack on weaker clusters of each tehsil.

1. Search of weaker clusters of each area.

2. Visit by TBM of those weaker clusters.
3. Contacting all the local mechanics, canvassing agents, bankers,
co-operative society owners etc.
4. Some demonstration program with suitable models.
5. Explanation of new features specially inverter tractor.
6. Prospect collection and contacting them.
7. Special offers, explanation of Gifts, prices etc.
 ………….Lets come
and join me in the field……….

Anil