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  • Lec2 Retail

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    Richa Sharma
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    Retailing involves adding value to products and services sold to consumers for personal use. Retailers engage directly with customers, make smaller average sales, promote products at the point of purchase, and operate many business units. Key retail activities include selecting product assortments, breaking up bulk products, keeping stock available, and providing services. Retailers increase the value of products as they perform functions like arranging assortments, holding stock, and extending services. Common retail sales methods include field sales, mall sales, and counter sales. Growth in the organized retail sector is driven by factors such as economic growth, opportunities, access to capital, urbanization, the internet, and rising consumer incomes and aspirations.

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    Retailing involves adding value to products and services sold to consumers for personal use. Retailers engage directly with customers, make smaller average sales, promote products at the point of purchase, and operate many business units. Key retail activities include selecting product assortments, breaking up bulk products, keeping stock available, and providing services. Retailers increase the value of products as they perform functions like arranging assortments, holding stock, and extending services. Common retail sales methods include field sales, mall sales, and counter sales. Growth in the organized retail sector is driven by factors such as economic growth, opportunities, access to capital, urbanization, the internet, and rising consumer incomes and aspirations.

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    19 views14 pages

    Lec2 Retail

    Uploaded by

    Richa Sharma
    Retailing involves adding value to products and services sold to consumers for personal use. Retailers engage directly with customers, make smaller average sales, promote products at the point of purchase, and operate many business units. Key retail activities include selecting product assortments, breaking up bulk products, keeping stock available, and providing services. Retailers increase the value of products as they perform functions like arranging assortments, holding stock, and extending services. Common retail sales methods include field sales, mall sales, and counter sales. Growth in the organized retail sector is driven by factors such as economic growth, opportunities, access to capital, urbanization, the internet, and rising consumer incomes and aspirations.

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    of 14

    RETAIL MANAGEMENT

    PPT
    PPT1-4
    1-4
    Distribution
    Distribution Channel
    Channel
    What is Retailing?
     Retailing – a set of business activities that
    adds value to the products and services
    sold to consumers for their personal or
    family use.

     A retailer is a business that sells products


    and/or services to consumers for personal
    or family use.
    CHARACTERISTICS
     Direct Interaction with customers
     Lower average amount of sales
    transaction
     Point of purchase display and
    promotions
     Large number of retail business
    units
     Role of services in retailing
    ACTIVITIES
     Arranging Assortment
     Breaking Bulk
     Holding Stock
     Extending Services
    How Retailers Add Value
    The value of the
    product and
    service increases
    as the retailer
    performs functions.
    FIELD SALES
     Sell by visiting others in-person
     Salespeople working outside
    the company’s offices, in the field .
    MALL SALES
     Sale in the establishment consisting
    of a carefully landscaped complex of
    shops representing leading
    merchandisers; usually includes
    restaurants and a convenient parking
    area; a modern version of the
    traditional marketplace .
    COUNTER SALES
     Counter sales pertains to men and women who sell
    various products and services in a retail stores.

    The counter sales person is the employee who
    directly generates revenue in the store. Counter
    sales people are primarily responsible for helping
    customers find what they need, make selections
    on features, styles or flavor, depending on the
    product, then handling payment transactions.
     Counter salespeople answer questions for
    customers and handle their complaints
    FACTORS FOR GROWTH OF ORGANISED
    RETAIL SECTOR

    • Growth of Indian Economy


    • Emerging opportunities.
    • Capital no longer a constraint – easy
    loans
    • Increase in the young working
    population
    • Increasing working women population
    • Nuclear families in urban areas
    • Changing Cultural Habits
    CONTD ..,

    • Growth in income
    • Penetration of Internet
    • Plastic money
    • Awareness
    • Raising aspirations: Value
    added goods sales
    THANK YOU
     http://www.scribd.com/doc/5389481/
    a-2-z-of-Retail-Industry

     http://scribd.asterpix.com/cy/243766
    1/?q=
    Role+Of+Retail+Ppt

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