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    Ryan Airways: To Shannon Sir

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    Deepak Nainani
    Ryan Airways was founded in 1985 with 2 aircraft and has since transformed into a low-cost airline through rapid expansion. It now operates 169 aircraft on 794 routes across 148 destinations in 26 European countries, carrying 58 million passengers annually. Ryanair employs a low-cost, high-volume strategy through measures like selling most tickets at low fares, using second-hand aircraft, and recruiting cadet pilots with no formal training. This approach has contributed to Ryanair's success in achieving high profits while maintaining low costs.

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    Ryan Airways: To Shannon Sir

    Uploaded by

    Deepak Nainani
    20 views11 pages
    Ryan Airways was founded in 1985 with 2 aircraft and has since transformed into a low-cost airline through rapid expansion. It now operates 169 aircraft on 794 routes across 148 destinations in 26 European countries, carrying 58 million passengers annually. Ryanair employs a low-cost, high-volume strategy through measures like selling most tickets at low fares, using second-hand aircraft, and recruiting cadet pilots with no formal training. This approach has contributed to Ryanair's success in achieving high profits while maintaining low costs.

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    Ryan Airways was founded in 1985 with 2 aircraft and has since transformed into a low-cost airline through rapid expansion. It now operates 169 aircraft on 794 routes across 148 destinations in 26 European countries, carrying 58 million passengers annually. Ryanair employs a low-cost, high-volume strategy through measures like selling most tickets at low fares, using second-hand aircraft, and recruiting cadet pilots with no formal training. This approach has contributed to Ryanair's success in achieving high profits while maintaining low costs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views11 pages

    Ryan Airways: To Shannon Sir

    Uploaded by

    Deepak Nainani
    Ryan Airways was founded in 1985 with 2 aircraft and has since transformed into a low-cost airline through rapid expansion. It now operates 169 aircraft on 794 routes across 148 destinations in 26 European countries, carrying 58 million passengers annually. Ryanair employs a low-cost, high-volume strategy through measures like selling most tickets at low fares, using second-hand aircraft, and recruiting cadet pilots with no formal training. This approach has contributed to Ryanair's success in achieving high profits while maintaining low costs.

    Copyright:

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    of 11

    Ryan Airways

    To
    Shannon Sir
    About Ryanair
     Founded in 1985:
     2 Aircrafts

     Carried 82,000 Passengers


     Transformed to Low Cost Airline
     Rapid Expansion :
     169 Aircrafts
     794 Routes
     148 Destinations, Across 26 European Countries

     58 Million Passenger Annually


    Key characteristics
    • European destinations only
    • No frills on aircrafts
    • No complimentary food/drink

    • Ancillary revenues:
    a) Car rental b) Hotel business
    Marketing performance

    Price
     70% tickets sold at the lowest fare

     24% tickets sold at the higher fare

     6% tickets sold at the highest fare


    Target Audience
    94% of passengers are between 18-44 years old

    Leisure Business

    40%

    60%

    RyanAir’s pricing strategy appeals all market segments


    Marketing objective
    Low cost/high volume strategy

    Basic
    customer
    service
    Low cost
    promotion Second
    hand
    aircrafts Cadet pilots –
    No training
    Low-cost promotion

    In-house advertising
    Simple and basic website
     Ads on the aircrafts/ in terminals

    Direct marketing, no travel agencies


    RYANAIR Competitive Advantages

      No Cargo Service
    Online Bookings
      Bargaining Power
    Point-to-Point Flying
      New Aircrafts
    In-house Marketing
      Operations Denominated in
    No Frills
     Reduced Turnaround Times Euro
     No Refund Policy
     Corporate Partnerships
    RYANAIR Competitive Advantages(cont’d.)

     Limited Airport  Eliminating seatback


    Transportation pockets
     Advertising on Airplanes  No blankets or pillows
     High Productivity  Airsickness bags
     High Service Levels distributed on request
     General Cost Reductions  Charges larger penalties
    for overweight luggage
    Ryanair’s Future Plans
    Cutting Costs Revenue Enhancement
     No Reclining Seats,  Satellite Television
    Leather Seats  Internet On-board
     Velcro Headrests
     Rented In-flight
     Carry-on Luggage
    entertainment
    Numbers of Success

    6.000 employess 830 routes across 26 countries

    58 million passengers
    per year

    105 million euros profit (end 2009)

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