BRIGHTER LIVING

Presented To: Prof. Meeta Munshi

Presented By :
Nikita Porwal
Bhawana Pokharna
Komal Lalwani
Pranav Joshi
Rahi Panchori
 Overview
• Type : Public (BSE: 500164)
• Industry : Conglomerate
• Founded : 1897, Lalbaug, Mumbai
• Founder : Ardeshir Godrej
• Headquarters : Mumbai, India
• Key people : Adi Godrej (Chairman)
• Revenue : 2.6 billion (2010)
• Employees : 9,700
• The organization’s commitment is truly
reflected in its mission “Enriching Quality of
Life Everyday Everywhere”
• Vision: “Godrej in every home and work
place”.
• The company is based on the four pillars of
Integrity, Service, Trust & Respect.
Brand Equity Drivers
 Brand logo
• As the market grows young, old brands go under the
knife.
• The change in the logo colour symbolises Godrej’s
new corporate identity and the redecoration of its
master brand.
• The aim was to consolidate its presence in the
various business areas in which it is present –
personal grooming, aerospace, property and
lifestyle.
• With its splash of colours, the new logo retains the
original font for reasons of continuity and empathy.
• Citrus green is about expression, representing
growth, harmony with nature and renewed
life.
• Sky blue embodies progression – big ideas,
blue sky thinking, technology and innovation.
• Ruby red reflects cherished experiences –
passion, indulgence, energy and dynamism.
 Achievements
• In 1897, Godrej Introduced the first lock with lever technology
in India.

•In 1902, Godrej made the first Indian safe.

• In 1920, Godrej made soap using vegetable oil, which was a

huge hit with the vegetarian community in India.

• In 1955, Godrej produced India's first indigenous typewriter.

•In 1989, Godrej became the first company to introduce PUF

( Polyurethane Foam)

• Introduced India's first and only 100% CFC, HCFC, HFC free
refrigerators
 Social Responsibility
• Godrej has a philanthropic arm that has built
schools, dispensaries and a residential
complex for their employees.

• Trusts established by Godrej continue to

invest in education, healthcare and upliftment
of the underprivileged.
 Product Range
• As the master godrej brand was repositioned
they have changed a lot of not just the
advertising but the products itself.
• Godrej has redesigned all the products, they
are re-staging all the products- the soaps, the
talcs, the spray deodorants, a new campaign
has been developed!
 Brand Ambassadors
• Godrej Consumer Products Ltd (GCPL), aiming to
expand and double sales of its flagship brand Cinthol,
has recently roped in actor Hrithik Roshan as brand
ambassador.
• Cinthol is well-established in the mind of the Indian
consumer. In retail outlets, Cinthol is second only to
Lux.
• Rani Mukerjee endorses Good Night.
• Godrej has roped in Bollywood actress Preity Zinta
as brand ambassador for the appliances division.
• The confectionary major, Godrej Hershey Limited,
with a turnover of Rs.400 crore, has chosen MS
Dhoni as Brand Ambassador.
• The small screen actress Sakshi Tanwar has been
selected to be the brand ambassador of the product
range Godrej.
• Katrina Kaif is brand ambassador for new hair
colours.

• Soha Ali Khan has recently been appointed brand

ambassador for Ambi Pure.

• Raveena Tandon is chosen as brand ambassador for

Godrej Protekt (hand sanitizer).
 IN A NUTSHELL
• Four generations of family business and a
century-plus of existence- that is the "Godrej"
brand for you; a brand that has had such a
high recall value that there was a time when
the brand name actually replaced the
category itself ! Like an almirah for instance!