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General Business Plan Features

Intro. Executive Summary 12. Insurance


13. Contracts
I. Company Description 14. Intellectual Property
1. Summary
2. Mission Statement V. Financial Plan
3. Target Markets 1. Product & Service Pricing
4. Needs/Problems 2. Funding Sources
5. Goals and Objectives 3. Cash Flow Projections
6. Keys To Success
7. Current Opportunities VI. Activities
8. Projection of Business Future
9. Financial Summary VII. Future Trends & Project Outlooks
10. Key Personnel

II. Market Analysis


1. Industry, Yesterday, Today &
Tomorrow
2. Competitive Analysis
3. Demographics & Target
Market
4. Entry Barriers

III. Market Strategy


1. Product/Service
2. Sales Strategy
3. Promotion
4. Pricing Strategy
5. Web Strategy

IV. Operation Plan


1. Location
2. Operation
3. Operation Structure
4. Employees
5. Space
6. Capacity
7. Critical Suppliers
8. Financial Systems
9. Computer System
10. Equipment
11. Permits & License

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