Company Market sharMarket share 2008(%)

PC World 29.30 26.30

Dell 12.40 11.60
Currys/Curry 9.50 8.90
Apple Retail 2.70 5.70
35.00
Comet 5.80 5.60 29.30
30.00 26.30
Dabs.com 4.10 4.50 25.00
MISCO 0.90 1.00 20.00
Micro Anvi 0.90 0.80 15.00 12.4011.60
9.50 8.90
10.00 5.70
5.00 2.70
0.00
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5.70 5.80 5.60 4.10 4.50
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Market share 2007 (%) Market share 2008(%)

 2Q10-
2Q10 2Q09 2Q09
Market Market Growth
Company Share (%) Share (%) (%)
Acer 22.40 18.90 36.40
HP 20.50 17.10 37.80
Dell 15.90 23.70 -22.60
Toshiba 7.60 8.30 6.30
30.00
Samsung Ele 5.90 5.20 30.30
Others (incl 27.60 26.70 18.90 25.00 22.40 23.70
20.50
Total 100.00 100.00 15.10 20.00 18.90
17.10 15.90
15.00
10.00 7.60 8.30
5.00
0.00
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2Q10 Market Share (%) 2Q09 Market

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23.70

15.90

7.60 8.30
5.90 5.20

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Share (%) 2Q09 Market Share (%)

Year to 2004 2005 2006 2007 2008 (e)
Sept
Outlet 1 3 7 11 17
numbers
Sales per 8.524 18.462 17.957 14.429 19.327
outlet
(£’000)
 2006 (%) 2008 (%-est2006-08
Acer 15.00 30.00 256.00
Toshiba 14.00 14.00 84.00
Hewlett-Pa 15.00 15.00 84.00
Dell 15.00 14.00 72.00
Sony VAIO 11.00 8.00 40.00
Packard Bel 13.00 - -
35.00 30.00
Others (App 17.00 19.00 106.00
30.00
Total 100.00 100.00 84.00 25.00
20.00 15.00
14.00 14.00 15.00 15.00 15.0014.00
15.00 11.00
10.00 8
5.00
0.00
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2006 (%) 2008 (%-est)

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17.00
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15.00 15.00
14.00 13.00
11.00
8.00

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006 (%) 2008 (%-est)

 2006 2008 2006-08
(%) (% -
est)
Dell 15 20 -5
Hewlett- 16 16 -29
Packard
Acer 3 14 233
Packard 11 - -
Bell/NEC 60
*
Apple 3 3 -29 50
Fujitsu 2 2 -29
Siemens 40
Others 50 45 -36
Total 100 100 -29 30

20
20 16 16
15 14
11
10
3 3
0
Dell Hewlett-Packard Acer Packard Bell/NEC* Appl

2006 (%) 2008 (% - est)

 50
45

14
11

3 3 2 2

er Packard Bell/NEC* Apple Fujitsu Siemens Others

006 (%) 2008 (% - est)

 %
Dell 20
Acer 8
%
HP 8
Packard Bell 8 %
Compaq 6 Don’t know 5
Toshiba 5
Other 27
Apple 3
Mesh 1
Fujitsu 3
Lenovo 1
Advent 3
Asus 1
I do not own a 2
I do not own a computer at home 2
Asus 1
Advent 3
Lenovo 1
Mesh 1 Fujitsu 3
Other 27 Apple 3
Don’t know 5 Toshiba 5
Compaq 6
Packard Bell 8
HP 8
Acer 8
Dell 20
 27

20
€bn 2004 2005 2006 2007 2008 2009 (f) 2010 (f)
Information processing equipment 7.60 7.20 7.70 8.30 7.00 6.60 6.60
Miscellaneous specialists (excl Vat, 48.70 48.40 48.80 50.10 44.80 44.70 45.20
All retail sales (excl VAT) 337.30 338.60 349.00 360.80 319.80 321.50 326.30

60.00

50.00

40.00

30.00

20.00

10.00

0.00
04 005 006 007 008 (f) (f) (f) (f) (f) (f)
20 2 2 2 2 09 10 11 1 2 13 14
20 20 2 0 20 20 20
 2011 (f) 2012 (f) 2013 (f) 2014 (f)
6.60 6.70 6.80 6.90
46.00 46.90 48.00 49.00
332.90 340.00 347.90 355.70

Information processing
equipment (incl VAT)
Miscellaneous specialists
(excl Vat, incl IT specialists)

(f) (f) (f) (f) (f)

11 1 2 13 14
2 0 20 20 20
Figure 1: Apple Retail UK: Outlet data, 2004-08

Year to 2004 2005 2006 2007 2008 (e)

September

Outlet 1 3 7 11 17
numbers
Sales per 8.524 18.462 17.957 14.429 19.327
outlet (£’000)

Source: Company Accounts and Annual Report/Mintel

Figure 8: Availability of pay as you go phones, by brand and price, December 2009

£0-20 £21-40 £41-100 £100 Total

Nokia 4 4 6 7 21
Sony Ericsson 1 3 8 7 19

Samsung 1 2 6 4 13
LG - - 3 5 8
Apple - - 5 5
BlackBerry - - 1 3 4
Alcatel 1 2- - 3
HTC - - 2 2

Source: The Carphone Warehouse website/Mintel