• Implement watching live online

• During live-stream viewers are able to discuss the questions

• The economist and its subsidiaries could focus on virtual communities for
consumers who share the common interests in art and culture
• Develop these sections and write about new museums, exhibitions, art centers,
movies, books, top-10, top-100 recommended by famous people etc.
• Cooking section?
• Collaboration with art universities: for example, when some professors give
presentations, the Economist subscribers can watch it live
• Great quote can be included in presentation: “Art is thus about knowledge - and
knowledge counts as an asset in economic studies. Whoever possesses
knowledge, more knowledge than the others, has a lead over his competitors. if
they (companies) exclude themselves from the global dialogue that is (also) held
through art, they soon will be excluded.”
• Most art-interested people:

1) US
2) UK
3) Seoul, Korea
4) France
5) Spain
6) Netherlands
• Most Educated Countries in the World (%)

1 - Canada - 44.0
2 - United States - 38.4
3 - Japan - 37.4
4 - Sweden - 33.4
5 - Finland - 33.3
6 - Denmark - 31.9
7 - Australia - 31.3
8 - Norway - 31.0
9 - New Zealand - 30.9
10 - South Korea - 29.5

•Countries where the Economist could be successful in

promoting itself in English language :
Non-English speaking EU countries, where population can converse in English:
1) 85% in Sweden,
2) 83% in Denmark,
3) 79% in the Netherlands,
4) 66% in Luxembourg
5) 50% in Finland, Slovenia, Austria, Belgium, and Germany