Business Research Methods-

Business Research Process

Kaushik Bhattacharjee
IIMT, Hyderabad
15-Oct-2006
Steps in the Research Process
 Identifying & Defining Problems
/Opportunity
 Planning the Research Design
 Selecting a Research Method
 Selecting a Sampling Procedure
 Collection of Data
 Analysis of Data
 Reporting & Presentation of Research
Report
Identifying & Defining Problems
/Opportunity
 Sources of Research Problems/Opportunity
 Stating/Defining the Research Problem
 Definitions and Assumptions
 Exploratory Research
 Stating the Research Objective(s)
 Hypothesis Formulation
Planning the Research Design
 Actual framework giving specific
details of the process to be followed
 Includes all the details e.g.where
from the info will be obtained; time
and budget allotted ; measurement
techniques etc.
Selecting a Research Method

 Surveys
 Experiments
 Secondary Data Studies
 Observation Techniques
Selecting a Sampling Procedure
 How the sampling units should be
drawn?
 How large the sample should be?
Collection of Data

 Method of collection
(Questionnaire/Survey) etc.
 Pre-testing & Main Study
Evaluation/Analysis of Data
 Convert the data into a
known/useable format-coding
 Math/Stat methods are used-fr. distn.
to multivariate
Reporting & Presentation of Research
Report
 It should contain
 A brief description of research
objective
 A summery of research design
adopted
 A summery of the major findings
 Limitations and recommendations
 Thumb rule is least technicalities.