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  • NO. Topic Page No. Title Page Declaration Acknowledgements Executive Summary Introduction To The Project

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    Monu Antil
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    This document contains an outline for a research project on marketing essentials. It includes 12 chapters that cover topics such as the executive summary, introduction, literature review, objectives, company introduction, research methodology, evaluation of training, data analysis, findings, limitations, conclusions, and recommendations. It also includes annexures such as a questionnaire on bike ownership preferences. The questionnaire contains 11 questions regarding bike brand, model, income level, ownership length, usage purpose, decision influences, product knowledge, important factors, and openness to a new bike.

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    This document contains an outline for a research project on marketing essentials. It includes 12 chapters that cover topics such as the executive summary, introduction, literature review, objectives, company introduction, research methodology, evaluation of training, data analysis, findings, limitations, conclusions, and recommendations. It also includes annexures such as a questionnaire on bike ownership preferences. The questionnaire contains 11 questions regarding bike brand, model, income level, ownership length, usage purpose, decision influences, product knowledge, important factors, and openness to a new bike.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    12 views5 pages

    NO. Topic Page No. Title Page Declaration Acknowledgements Executive Summary Introduction To The Project

    Uploaded by

    Monu Antil
    This document contains an outline for a research project on marketing essentials. It includes 12 chapters that cover topics such as the executive summary, introduction, literature review, objectives, company introduction, research methodology, evaluation of training, data analysis, findings, limitations, conclusions, and recommendations. It also includes annexures such as a questionnaire on bike ownership preferences. The questionnaire contains 11 questions regarding bike brand, model, income level, ownership length, usage purpose, decision influences, product knowledge, important factors, and openness to a new bike.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 5

    TABLE OF CONTENTS

    CHAPTER TOPIC PAGE NO.


    NO.
    Title page
    Declaration I
    Acknowledgements II
    Chapter 1 Executive summary III-V
    Introduction to the project 1
     Significance of the study 4

     Review of existing literature


    5
     Focus of the problem
    7
     Conceptualization
    8
    Chapter 2  Objective of the study 9
    Introduction to the company 10
    Chapter 3
    Research methodology 26
    Chapter 4
    Evaluation of training 28
    Chapter 5
    Marketing essentials 55
    Chapter 6
    Data analysis & interpretation
    58
     SWOT ANALYSIS
     QUESTIONAIRE ANALYSIS 62

    Chapter 7
    70
    Chapter 8 Findings
    71
    Chapter 9 Limitations of the study
    72
    Chapter 10 Conclusion
    73
    Chapter 11 Recommendations

    Annexure
    Chapter 12  Questionnaire

    Bibliography
    QUESTIONNAIRE

    NAME: - ………………………………………………

    CONTACT NO ……………………………………….

    AGE:- 15-20 20-25

    25.30 Above 30

    OCCUPATION:- Businessman Employee

    Student Other

    Q1) Which Bike do you have?


    Hero Honda Bajaj Any Other

    Q2) Which Model do you have?


    Hero Honda: - Splendor Passion

    Karizma Other

    Bajaj: - CT 100 Discover

    Pulsar Other

    Q3) In which Family Income do you Fall?


    100000-200000 200000-300000

    300000-400000 Above 400000

    Q4) For how long do you own a Bike?


    0-1 year 1-2 year

    2-3 year above 3 years

    Q5) For what purpose do you use your Motor Bike?


    Office Purpose Personal Purpose

    Joy Purpose Other


    Q6) How do you come to know about this Motor Bike?
    Newspaper Television

    Magazines Friends/Relatives

    Q7) Does Advertisement Influence your decision in choosing a Motor Bike?


    Yes No Can’t say

    Q8) Do you have full knowledge about Bikes before buying?


    Yes No

    Q9) Which factor below influence your decision?


    Price Mileage Quality

    Resale Value Status Symbol

    Q10) How would you rate the following factors of bikes with respect to different
    companies?
    Hero Honda Bajaj
    Mileage

    Price

    Pick up

    Maintenance

    Look/Shape

    Brand Image

    Q11) In new bike with good feature comes in, then would you like to change your
    bikes?
    Yes No Can’t say

    Q12) Any Suggestions for Company


    …………………………………………………………………………………………………………………………
    …………………………………………………………………………………………………………………
    Date: (Signature)

    BIBLIOGRAPHY

    1. www.herohonda.com

    2. www.google.com

    3. www.bajaj.com

    4. www.twowheeler.com

    5. www.extrememachines.com

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