Consumer research is the study of consumer needs, dislikes, motives, habits and buying behavior. It provides primary data about consumer needs, expectations, and buying decisions to assist with marketing decisions like production, pricing, and sales promotions. Some advantages of consumer research are that it facilitates understanding of consumer preferences to help production, provides assistance for correct marketing decision making, and allows marketing activities to focus on consumer needs and satisfaction.
Consumer research is the study of consumer needs, dislikes, motives, habits and buying behavior. It provides primary data about consumer needs, expectations, and buying decisions to assist with marketing decisions like production, pricing, and sales promotions. Some advantages of consumer research are that it facilitates understanding of consumer preferences to help production, provides assistance for correct marketing decision making, and allows marketing activities to focus on consumer needs and satisfaction.
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Consumer research is the study of consumer needs, dislikes, motives, habits and buying behavior. It provides primary data about consumer needs, expectations, and buying decisions to assist with marketing decisions like production, pricing, and sales promotions. Some advantages of consumer research are that it facilitates understanding of consumer preferences to help production, provides assistance for correct marketing decision making, and allows marketing activities to focus on consumer needs and satisfaction.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
INTRODUCTION • It is the study of consumer needs ie likes,dislikes,motives,habits and buying behaviour. • It is a study of consumer behaviour in relation to marketing activites and facilitates prepration and implementation of marketing strategy. FEATURES • Most important area of total marketing research • Subject of recent origin • Relates to consumer behaviour at the market place • Provides primary data about consumer needs,expectations,buying decisions. ADVANTAGES • Provides assistance in marketing decision making • Facilitates correct understanding relating to needs,likes,habits. • Facilitates production as per the needs and preferences of consumers • Facilitates marketing decisions relating to pricing and sales promotions techniques. CONCLUSION • Consumer research Is based on general theory of ‘ consumer Is the king of the market’.all the activites move around the consumer his needs and welfare.his support and co-operation are necessary for the survival and expansion of business. • The consumer satisfaction research Is a new area added to the conventional consumer research. • Consumers cannot be taken for granted..moreover their behaviour Is unpredictable and hence consumer research Is essential.