Event Management - II

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Analysis of the Event

Management Industry
Media & Entertainment Industry

 The media & entertainment industry is one of the

fastest growing industries in the country

 Presently accounting for 4,17,000 crores in the Indian

Economy

 Showing an annual growth of 19% p.a. on an average


Sectors in the Industry and their
market share
 Filmed Entertainment
Television 42%
 Television
Internet Adv
 Print Media 0.5%
Music 2%
 Music
Films 19%
 Radio
Print Media 31%
 Events
 Out Of Home Radio 1%

 Internet Advertising OOH 2.5%

Events
Source: Industry Estimates & 2%
PwC Analysis
Other Details of the Event Industry
 Management fees of a 17.65% is the service
charge that the event companies earn
 The clients are charged an additional 10.03%
service tax on the total billing
 Pay scale in the industry is anywhere between
10,000 to 1,00,000 per month
 Professional tax has been implemented on
Event professionals lately
Present scenario of the Event
Industry
 The growth the industry is showing is clearly
seen in new educational institutes and
employment patterns
 Market value of the sector is 8000 crores
 Showing growth at 19% annually which is
expected to rise to 23% in the next year
Market Players
Lot of small players in the market (229 nos.)
 360 Degrees  Midas Events
 Cineyug Entertainment  TAFCON Group
 DNA networks  GS entertainment
 Fountainhead  Zee Events
 Opus Planet  Showtime Events
 Showbiz India  Wizcraft
 Munjal Stageshows

Market Leaders

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