TOP TEN LUXURY BRANDS

FIG. IN BILLONS

20

18

16

14

12
FIG. IN BILLONS
10

0
Louis Hermès Gucci Chanel Hennessy Rolex Moët & Cartier Fendi Tiffany &
Vuitton Chandon Co.
THE DESIRABLE BRAND

LOUIS VUITTION
Fact file

 Moet Hennessy Louis Vuitton is the world’s

largest luxury group

 Has 13 production workshop, over 300

exclusive shop, an international logistics
centre.

 Employs nearly 10000 people throughout the

world.
Branding strategies

 CONTROL

 STATUS

 TRAVEL

 MASS MARKETING