INTERNAL STRENGTHS (S) WEAKNESSES (W)
1. Location 1. Unidentified
2. Technological Leader
3. Facilities and Establishments
4. Capital Structure
EXTERNAL
OPPORTUNITIES (O) SO Strategies
1.Strong Filipino Orientation 1. Form strategic alliance with bus
towards Recreation companies and food stall owners
2. Newer Technology to increase market share (S3, O3)
Available 2. Invest on newer technology
3. Market Growth Potential available but lower in cost (S2,
4. Government Support O2)
5. Availability of Database 3. Offer wellness and fitness
systems services as well as outdoor
“activities” to capture interest of
other patrons. (S4, S1, O3, O1)
THREATS (T) ST Strategies
1. Adaptation of wave pools 1. Continuous research on newer
by competitors technology available to retain
being a technological leader. (S2,
2. Economic Crisis
T1, S4)
3. Weather
2. Research and improve facilities
that will adapt to changing
weather conditions (S3, T4)
3. Improve products and services
offered in terms of hotel and food
to gain customer loyalty. (T1, S3)
Target Market
2. Promotion
3. Management-Employee
Communication
4. Pricing
5. Lack of management ability
WO Strategies
1. Clear identification of the target
market, discounts, and extensive
promotional activities to capture
interest of the target market
(W1, W2, W4, O1, O3)
2. Adaptation of Database system to
link information from managers to
employees and vice versa.
Database can also be used in
communicating policies to
employees and dealing with
customers (W3,O5)
3. Give formal trainings to staff and
hire experienced manager to
formally organize the structure
and(W5,O3)
WT Strategies
1. Increase product and service
promotions to encourage
customers to spend ( W2, T2)
2. Specify target market to assure at
least market acceptance and
identify their loyal customers. (W1,
T1)