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Sex in advertising 

is the use of sexual or erotic imagery (also called "sex appeal") inadvertising to draw
interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery
used, such as that of a pretty woman, typically has no connection to the product being advertised. The
purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery
that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often
only suggestively sexual.

WATCH WHOOPI GOLDBERG IMITATE THE AD


The New York Post's Page Six reports that NBC has rejected a Super Bowl ad from animal rights
organization PETA due to its hypersexualized nature:
NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it "depicts a
level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive,
Victoria Morgan. The ad, which carries the tagline, "Studies Show Vegetarians Have Bet ter Sex," shows
lingerie-clad stunners getting "intimate" with vegetables.

PETA says Vegetarians have better sex. Who doesn’t want to see a bunch of hot lingerie
models frolicking with a bunch of vegetables? NBC, for one. Apparently, the network says
PETA can’t air their racy veggie commercial during the Super Bowl. 

According to the Hollywood Reporter, “PETA says NBC's vp advertising standards Victoria


Morgan rejected the ad because it ‘depicts a level of sexuality exceeding our
standards.’” The Reporter went on to say that NBC’s spokesperson said the ad doesn’t
conform to their standards. Honestly, while the ad (below) is pretty racy, is it really all that
explicit by today’s TV standards or is NBC just being a little uptight here? 

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