Toyota

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PESTEL analysis 1. What environmental factors are affecting the organisation?

2. Which of these are the most important at the present time? In the next few years?

Political factors:
• Monopolies legislation
• Environmental protection laws
• Taxation policy
• Foreign trade regulations
• Employment law
• Government stability
• Social welfare policies

Economical factors:
• Business cycles
• GNP trends
• Interest rates
• Money supply
• Inflation
• Unemployment
• Disposable income
• Energy availability and cost

Sociocultural factors:
• Population demographics
• Income distribution
• Social mobility
• Lifestyle changes
• Attitudes to work and leisure
• Consumerism
• Levels of education

Technological factors:
• Government spending on research
• Government and industry focus on
technological effort
• New discoveries/development
• Speed of technology transfer
• Rates of obsolescence

Environmental factors:
• Environmental legislation
• Waste handling
• Energy consumption
• IPP (Integrated Product Policy)
• Environmental protection laws
• Waste disposal
• Energy consumption

Legal factors:
• Competitive legislation
• Labour legislation
• Product liability rules
• Monopolies legislation
• Employment law
• Health and safety
• Product safety

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