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History

Airbus was established in 1970 as an European consortium of


French, German and later, Spanish and U.K companies.

The two full partners in the original consortium were


Aerospatiale for France and Deutsche Aerospace for Germany.

In 1971 CASA of Spain became a full member of the GIE. (GIE


moved to Toulouse in 1974.)

In 1979 British Aerospace became a full partner.


GEOGRAPHIC STRUCTURE
• OPERATIONS:

• FRANCE GERMANY U.K SPAIN

• SUBSIDIARIES


• NORTH AMERICA CHINA JAPAN
Current Market Situation for Air Travel
1) Effects of Economic recession
• Economic Growth ( GDP) is the prime driver of demand.
• Fares are another Important Driver. Low cost “no frills” carriers are successful.
CORPORATE STRUCTURE
Noël Forgeard
President and Chief
Executive Officer
Chief Financial Chief Operating
Officer Officer

Executive Vice Executive Vice Managing Executive Vice


President, President Director of Airbus President,
Quality and Customer Military SL Programs
Integration Services

Executive Vice Executive Vice Executive Vice Executive Vice


President President, Special President, President,
Government Customer Affairs,
Manufacturing Advisor to the Relations, Chief Commercial
CEO Communications and Officer
External Affairs

Executive Vice Executive Vice Executive Vice


President, President Engineering President,
Procurement Human
Resources

Senior Vice Senior Vice Senior Vice Senior Vice


President, General President, General President, General President, General
Manager, Airbus Manager, Airbus Manager Airbus U.K. Manager, Airbus
France Spain Germany

Senior Vice Senior Vice Senior Vice


President, President President, Chairman President, President
Airbus Japan of Airbus North Airbus China
America
OWNERSHIP STRUCTURE

BAE SYS
20%

EADS
BAE SYS

EADS
80%

• SIMPLIFIED JOINT STOCK COMPANY UNDER FRENCH LAW


• EADS (EUROPEAN AERONAUTIC DEFENCE & SPACE COMPANY)
– AEROSPATIALE MARTA SA of FRANCE
– DAIMLER CHRYSLER AEROSPACE AG of GERMANY
– CONSTRUCCIONES AERONAUTICS SA of SPAIN
• BAE SYSTEMS
- U.K BASED
SBU’S STRUCTURE
Global Market Forecast for Airbus
‘Vision 2020’

Worldwide demand for air transport will grow strongly


Killing Competition

• Design and Development of ‘A380 – the 747 Killer’.


• Common Cockpit Design Technique.
• Usage of “Fly-by-wire” Technology.

• Discount Pricing.

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