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  • Project Shakti: "A Business Initiative With Social Benefits"

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    Project Shakti was launched in 2001 in Andhra Pradesh to empower rural women financially and improve health and hygiene. It selects self-help groups from villages of 1,000-2,000 people and trains an entrepreneur to sample and sell HUL products door-to-door. HUL assists the entrepreneurs, called Shakti Ammas, in obtaining bank loans. The program aims to reach 100,000 entrepreneurs across 500,000 villages and impact 600 million consumers by 2010. It has now expanded to 15 states with 45,000 entrepreneurs generating 700-1,000 rupees per month.

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    Project Shakti was launched in 2001 in Andhra Pradesh to empower rural women financially and improve health and hygiene. It selects self-help groups from villages of 1,000-2,000 people and trains an entrepreneur to sample and sell HUL products door-to-door. HUL assists the entrepreneurs, called Shakti Ammas, in obtaining bank loans. The program aims to reach 100,000 entrepreneurs across 500,000 villages and impact 600 million consumers by 2010. It has now expanded to 15 states with 45,000 entrepreneurs generating 700-1,000 rupees per month.

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    52 views11 pages

    Project Shakti: "A Business Initiative With Social Benefits"

    Uploaded by

    mukeshpandey55
    Project Shakti was launched in 2001 in Andhra Pradesh to empower rural women financially and improve health and hygiene. It selects self-help groups from villages of 1,000-2,000 people and trains an entrepreneur to sample and sell HUL products door-to-door. HUL assists the entrepreneurs, called Shakti Ammas, in obtaining bank loans. The program aims to reach 100,000 entrepreneurs across 500,000 villages and impact 600 million consumers by 2010. It has now expanded to 15 states with 45,000 entrepreneurs generating 700-1,000 rupees per month.

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    PROJECT SHAKTI

    “A BUSINESS INITIATIVE WITH


    SOCIAL BENEFITS”
    PROJECT SHAKTI
    • Project Shakti was launched in the year 2001 in
    the Nalgonda district situated in Andhra Pradesh
    • OBJECTIVE : To create income-generating
    capabilities for underprivileged rural women, by
    providing a sustainable micro enterprise
    opportunity, and to improve rural living
    standards through health and hygiene
    awareness.
    States covered by Project shakti
    HOW IT WORKS
    • Villages with a population of about 1000–2000 are
    selected
    • Personnel from HUL approach SHGs
    • Selection of the Shakti Amma
    • HUL vouches for Shakti Ammas with banks for credit
    • one Shakti entrepreneur
    is appointed for one village &
    Villages that are about 2 kilometres
    apart from her village
    Vision 2010

    100,000 500,000 600 million


    Entrepreneurs villages Consumers

    Shakti shall reach every home in every village, create


    sustainable livelihood opportunities, and enhance the
    quality of life in rural India

    Now SHAKTI has been extended 80,000 villages in 15


    states with 45,000 women entrepreneurs & generating
    Rs.700-1000 per month to each women.
    Why all these program
     To take people aware
     To increase the consumption.
     To increase the income.
     To increase behavior in –
     Awareness & living standard Lifestyle
     Self consciousness.
    Shakti Activities

    Free Health Camps in Shakti Village


    Free Dental Camps in Shakti Villages

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