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Analyzing Consumer Market: Influence of Consumer Behavior
Analyzing Consumer Market: Influence of Consumer Behavior
MARKET
Influence of consumer behavior
INTRODUCTION
It is the study of how individuals, groups and
organization select, buy, use, and dispose goods services
to satisfy their needs and wants.
Marketers must understand it fully
Self concept
Actual self – how we view our self
Ideal self – how we would like to view our self
Others self concept – how we think others see us
LIFESTYLE N VALUES
Lifestyle is persons pattern of living that portrays a
‘whole person’ in environment.
They are shaped in two ways
Money constrained - lower cost products
Time constrained - convenient product