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    MKTG Seminar Synop

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    Sidd Mhatre
    Rural marketing in India provides large opportunities for companies as over 70% of Indians live in rural areas. Companies tap into the rural market to expand their customer base and increase sales. Successful strategies to market in rural India include understanding local customer needs, developing appropriate products at affordable prices, and using innovative distribution methods like mobile marketing vans.

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    MKTG Seminar Synop

    Uploaded by

    Sidd Mhatre
    9 views1 page
    Rural marketing in India provides large opportunities for companies as over 70% of Indians live in rural areas. Companies tap into the rural market to expand their customer base and increase sales. Successful strategies to market in rural India include understanding local customer needs, developing appropriate products at affordable prices, and using innovative distribution methods like mobile marketing vans.

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    Rural marketing in India provides large opportunities for companies as over 70% of Indians live in rural areas. Companies tap into the rural market to expand their customer base and increase sales. Successful strategies to market in rural India include understanding local customer needs, developing appropriate products at affordable prices, and using innovative distribution methods like mobile marketing vans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    9 views1 page

    MKTG Seminar Synop

    Uploaded by

    Sidd Mhatre
    Rural marketing in India provides large opportunities for companies as over 70% of Indians live in rural areas. Companies tap into the rural market to expand their customer base and increase sales. Successful strategies to market in rural India include understanding local customer needs, developing appropriate products at affordable prices, and using innovative distribution methods like mobile marketing vans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Introduction- rural marketing

    Scope of rural marketing in india

    Why company tap rural market ?

    Marketing strategies to capture rural India

    Case study-

    ITC Case study

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