BRAND MANUAL

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
As corporate identity is one of the most important building blocks of a company's marketing and communication policy, establishing a strong and
instantly recognizable identity for a company can only be achieved through the correct and consistent application of the its logo.
This manual was designed to help implement the proper usage of the AMAIA-RESIDENCE logo so as to establish a cohesive company image and to
reflect a professional style. It provides examples of the AMAIA-RESIDENCE logo, recommended fonts, color combinations and general usage
guidelines.

The logo has been developed to better promote AMAIA-RESIDENCE as a company with strong reputation.

Please keep this manual as a reference. We invite you to adhere to the following guidelines all times when using the AMAIA-RESIDENCE logo.

AMAIA-RESIDENCE Logo

AMAIA RESIDENCE represents luxurious furnished apartments with full hotel service
located in the most renowned shopping and entertainment area in Kuwait – Al Salmiya.

All its 41 units of 1, 2 and 3 bedroom apartments will be designed and furnished with
state of the art equipments and amenities in the industry. So, first of all, Amaia
Residence represents luxury, elegance and professionalism.

The centre line of the logo with the accent on the top is the letter 'A' in arabic. The lines
next to it were something we just liked to make it look balanced.

Under the horizontal line there is the company name repeated in arabic. It was drawn
and amended as artwork to add the elegance to the logo.

The simple but elegant logo design indicates tradition, professionalism as well as
stability, simultaneously offering a new unique visual identity instantly recognizable as
AMAIA RESIDENCE.

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Styles and Variations

The logo consists of four elements: the symbol, the AMAIA RESIDENCE
logotype, one line and the name repeated in arabic. It should not be redrawn,
digitally manipulated or altered. The symbol should not be used independently of
the rest of the elements.

Always display the logo in its entirety not separated into component parts,
altered in proportion, printed in color combination other than those outlined in
this guide, screened and modified in any other way.

Preferably, place the logo at the top or at a bottom of the page where it isn't
overshadowed by other elements.

The logo must always be reproduced from a digital master reference. This is
available in eps, jpeg and gif format. Please ensure the appropriate artwork
format is used.

File formats
eps: all professionally printed applications
jpeg: Microsoft programmes
gif: online usage

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Color

Wherever possible, the logo should be reproduced in the 2 specified colors. PMS (spot) color printing offers the most accurate
color fidelity for the logo but it cannot be used to reproduce full color photographs. For promotional brochures with full color
photos, CMYK printing is the right process to use. Where color is not an option, use black print.

Two Colors

Silver, especially a shiny, metallic silver, is cool like

gray but livelier, more playful. Silver can be sleek and
modern or impart a feeling of ornate riches. Silver is a
precious metal and other metals are often described as
silver in color. Silver doesn't have the warmth of gold.
It's a cool metal. Silver often symbolizes riches, just as
gold does. Silver can be glamorous and distinguished.

PMS Coated Process

PMS Silver 877C

PMS Process Black C C0 M0 Y0 K100

Pantone Silver 877c (coated stock) is metallic silver ink

and is not reproducible in CMYK or RGB but can be
simulated using greys CMYK (Cyan 38, Magenta 27,
Yellow 26, Black 9) or RGB (Red 143, Green 143,
Blue140).
Process RGB

C38 M27 Y26 K9 R143 G143 B140

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
One Color

When using the logo block in its outline format, the

block can only appear in the black .

PMS Coated Process

PMS Process Black C C0 M0 Y0 K100

Reversed

The logo may be reversed from a block color, using

Black. It should be used when it is necessary and
beneficial to reverse the logo out of dark background.
The typing appears as white.

Accessibility
The logo must always have good contrast with the
background to ensure maximum impact and
accessibility.

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Typographical Rules

Like color, consistent use of typography helps ensure unity of image. Futura Md BT
AMAIA RESIDENCE logo and tagline are made up using the Futura
typeface. Only this typeface should be used - never use similar looking Abcdefghijklmnopqrstuvwxyz
typefaces instead.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Futura is a clean, modern and highly legible sans serif. Available in a
wide variety of weights and styles, Futura is intended for headlines, titles
1234567890
and primary messaging.

The text is centered (unjustified), and words must not be hyphenated at Futura Lt BT
the end of lines. There is space between words “AMAIA” and
“RESIDENCE” and the typeface is always used in uppercase. Abcdefghijklmnopqrstuvwxyz

Under the horizontal line is the company name repeated in arabic. It was ABCDEFGHIJKLMNOPQRSTUVWXYZ
drawn and amended as artwork to add the elegance to the logo.
1234567890
Words should not be underlined and should not be abbreviated or
changed in any way.

At all times when using the Amaia Residence logo in it's formal context, Space
the guidelines specified in this style guide must be adhered to.

Futura Md BT Futura Lt BT

Artwork

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Logo Sizing
2x

Logo Minimum Clear Space (print and online)

Maintaining a clean uncluttered space around the logo maximizes

the visual impact of this key brand element. So, in order to ensure
that the logo stands out, allow sufficient buffer space around it.

The Amaia Residence logo must be surrounded by a clear space

equal to:
- Double height of the A in AMAIA RESIDENCE (above and below)
- Double height of the A in AMAIA RESIDENCE (right and left).

The above rule applies to both other graphic elements and the edge
of the paper. x= height of letter "A” in logotype

Positioning

The Amaia Residence logo should be positioned

away far enough away from other logos, marks or other logo other logo

other graphic elements so that they do not appear to

constitute a single unified element. This helps to
ensure clarity and improve the impact of the logo.
When positioning the Amaia Residence logo
alongside other organizational logos, it should be
not less than 2x not less than 2x
positioned to produce an equally balance group of
logos - as indicated at the right.

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
 2.022 inch

0.714 inch

Positioning

TOP

Consistent positioning of the identifier is vital.

The identifier can appear in two set positions.
1.516 inch
Either at the top of the area or at the base, ranged left. 1.5 inch

0.446 inch
0.535 inch

Logo size and position

DL
logo 1.5 inch
top margin 0.446 inch
1.5 inch
A5 0.446 inch
logo 1.5 inch
top margin 0.446 inch
A4
logo 1.516 inch
top margin 0.535 inch
A3
logo 2.022 inch
top margin 0.714 inch DL

Landscape formats:
The top margin remain the same for the
corresponding landscape

A5 A4 A3

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Stationery

Stationery templates and master artwork

files have been produced and can easily
be used.

Template address and contact information

will be stacked from the base so that the
template will re-adjust upwards when new
information, such as a mobile phone
number etc, is added.

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
 Print Reproduction
Minimum sizes

Even if the specific size of the logo will vary according to each
application, the AMAIA RESIDENCE logo should be used in a size
large enough to ensure legibility.

Please do not reproduce the logo smaller than 1.5 inch (3.81 cm)
wide for printed materials.
1,7 inch (4,318 cm) 1,5 inch (3.81 cm)

Incorrect Logo Usage

1 2 3

When we target a high logo image quality we have

to focus on three aspects:
- Integrity always display the logo in its entirety
(not separate or modified parts)
- Proportion keep the specific height and width
ratio of the logo
- Fidelity do not display the logo in rough form

Misuse of the Amaia Residence logo devalues it.

At the right of the text we have illustrated six ways
of logo incorrect usage. 4 5 6
By resizing logo out of proportion it might be
inappropriately distorted (1 & 2). Please ensure
that you maintain the aspect ratio when enlarging
or reducing the logo.
The logo must never be rotated (3).
The logo must not be printed in any other color
than specified (4).
The logo must not be placed on distracting
backgrounds. (5).
Elements of the logo must not be deleted or
modified (6).

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing
Trademarks and licensing

The AMAIA RESIDENCE symbol has significant commercial value, for example,
through use in merchandising and promotional items.

The Amaia Residence's logo is registered trademark and may only be used with
permission of the Amaia Residence or by registered license holders.
The Amaia Residence symbol and logotype are used to identify an official
publication or website of the Amaia Residence.

If the use falls outside official use, you will need to gain permission from the
appropriate office before publication.
For more information about licensing, contact Amaia Residence.

AMAIA RESIDENCE Logo l Styles and Variations l Color l Typographical Rules l Logo Sizing l Incorrect Logo Usage l Trademarks and licensing l