mët is Red Bull¶s premier brand which is still highly
profitable.
mët has a high market share in the energy drink which
is no longer growing
mwell-established, so it's easy to get attention and e
exploit new opportunities.
mlow campaign costs because it is a well known
premier brand with a strong loyal following
mthe market segment of Colas that it is attempting to
enter is heavily dominated by established brands such
as Coca Cola.
mRed Bull Cola¶s market presence is weak, so it's going
to take a lot of hard work to get noticed.
mmarket growth is low, it's going to take a lot of hard work
to improve the situation
mControversy over use of Coca leaves used in cocaine
will make the product difficult to market.

   



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mit is a new product in an existing rapidly growing
market of 5 hour energy drinks. |
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mëts not generating much revenue right now because it doesn¶t mrepresents 24 percent of the company¶s total sales
have a large market share. . m its growth is outpacing Red Bull Energy Drink
mBut, its in a high growth markets so the potential to make m is having a high market share in a high growth market
money is there. mcan generate high sales in the short and long term
mët needs serious thought as to whether increased investment
m needs promotional investment to maintain its position
is warranted.

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