ITDM

PRESENTATION

IT Application in Hospitality
Managements/Tours &
Travels + Case Example
 TEAM MEMBERS
JOYJEET BANERJEE (10IB-034)
MADHUR OZA (10DM-082)
GURBANEET SETHI (10FN-044)
PRASHANT MISRA (10IT-019)
PARAG DE (10HR-049)
RAKESH R NAIR (10HR-028)
SAGRIKA DANI (10FN-098)
SWATI GOYEL (10FN-XXX)
KARAN RAZDAN (10FN-052)
 Some facts on Tourism Industry
• India’s travel and tourism industry is expected to grow 8.4% this
year and 8% annually till 2016. – According to the World Travel
& Tourism Council.
• Rs.200 crore allocated as special package for Goa to prevent
erosion and increase green cover.
• Budget 2010-11 gives a tax deduction for new two-star hotels that
are to be opened on or after April 1, 2010. The deduction under
Section 35AD of the Income Tax Act will be up to 100 percent of
the capital expenditure

• The government also spends a lot of money to promote small

players and unorganized sectors to promote local tourism and
heritage.
 Approach Mechanism
First we will discuss different organization
in tourism industry and how IT made the
working of these organization efficient.
We also discuss how IT has improved
functionality of Hotel management by
discussing a case on cenium software.
A case on Bangalore based Royal Orchid
Hotels.
 Role of IT in tourism
It helps to combine three criteria to identify strategic
business units :
customer groups.
customer needs.
alternative technologies.

Tourism strategists are continually refining their customer

segments and are un search of needs to be met or even
created such as life style , wellness , adventure, education.
 Organizations
OpenTravel Alliance
A non-profit organization which develops open data
transmission specifications for the electronic exchange
of business information for the travel industry.

Members of the OpenTravel Alliance include

 Railways.
 Airlines. Global distribution systems.
 Hotel companies. Distribution companies.
 Car rental companies. Solutions providers, software
 Cruise lines. developers and consultants.
 Organizations
SABRE
It is a computer reservations system/global distribution
system (GDS) used by airlines, railways, hotels, travel
agents and other travel companies.

Sabre Travel Network has three brands associated with it:

 GetThere - A corporate travel reservation system.

 Jurni Network - Allows travel agents to predict which
travel products will appeal to customers.
 Nexion - A host agency that provides support to
independent travel agencies.
 Organizations
Amadeus IT Group
 It is a transaction processor for the global travel and
tourism industry.
Structured around two key related areas
 Global Distribution System.
 IT Solutions business area.

Provides search, pricing, booking, ticketing and other

processing services in real-time to travel providers and
travel agencies through its  distribution  business area.
Also offers mission-critical business processes, such as
reservations, inventory management and departure
control through its IT Solutions business area.
 MARKET SHARE:
Name Created by Market share
     

Air France, Iberia,

Amadeus Lufthansa, SAS 49.20%

American Airlines,
Jetblue Airways,
Midwest Airlines,
Frontier, US Airways,
Sabre Westjet 44.70%
Computer Reservations System (CRS)
 Originally designed and operated by airlines.
 Store and retrieve information
 Conduct transactions related to travel.

Major CRS operations book and sell tickets for multiple

airlines - known as global distribution systems (GDS).
Modern GDSes typically allow users to book hotel
rooms, rent cars and airline tickets.
They also provide access to railway reservations in
some markets although these are not always integrated
with the main system.
 TRAVEL 2.0
Travel 2.0 used first in December 2003 on a posting on the
Planeta Web 2.0 Discussion Forum and is an offshoot of
the Web 2.0 phenomenon.

Impact is significant given the travel sector's economic

influence on the Internet as more money is spent on
travel than anything else online.

Roughly two-thirds of Americans research and plan travel

online and approximately the same amount book online as
well.
 Components
The online travel industry breaks down into several different
categories:
 online travel agents.
 online travel guides.
 online travel planners.
 online travel communities and forums.

Together, these four groups make up the bulk of what are

considered Travel 2.0 companies.
 Five key tenets:
1. Complete transparency in data, in pricing, in content, in imagery.
Goofy pricing schemes are exposed.
2. Peer collaboration (C2C) – engage, interact, communicate – The social
networking floodgates have opened. Personalization is now about
helping inter connect customers so they ultimately get what they want.
3. Basic, time-honoured things have become much easier. e.g. clipping
articles for your dream 25th anniversary trip, sharing photos, and scrap
booking have all been around for years.
4. Speed – Today, we get targeted advice at lightning speed. A Google
search, discovers where you can go anywhere in the Caribbean for $800 in
December, Advanced underlying technologies and increasingly powerful
systems make this a reality.
5. Predictive information – It is the most elusive but may prove the most
powerful. Intelligent systems with personal advisory features tailor
responses in uncanny ways. Whichever technique is deployed - user
profiling, vertical search, tag cloud matching or click-stream analysis -
applying predictive information will make a huge difference.
 Topology
Mobile
Group F&B Employees liers
Retail Hospitality Su p p
Analysis

Concierge
& Visa
Customer Purchasing &
Service Supply Chain
In room
Services
Sales &
Marketing

Front

Central
Accounting Desk

Reservations Consumer & Finance

Leisure SPA’s
Field House
Golf &
Self Sales Membershi
Keeping
Checkout Conference & & BMS
p
banqueting
Solution overview
Reception
Booking
Conference
Housekeeping
Maintenance
Concierge
Backoffice
Administration
 Reception
Check-in
Check-out
New Reservations
Quick Folio
In-House
Reservation Overview
Floor Plan
Lost & Founds
Booking
Room Reservations
Individuals
Groups
Table reservation
Conference Reservation
Conferences
Meetings
Events
Reporting & Overview
 Groups & Conference

Group overview
Hotel Room
Conference Room
Food & Beverage
Equipment
Invoicing
Room management
Layout
Pricing
Availability
Housekeeping
Housekeeping
Resource planning
Cleaning loop
Change management
Status reporting via
TV/Phone system
Maintenance
Maintenance
To do list
Blocking
Schedule tasks
Concierge
Lost and found
Register
Delivery
Phonebook
In-house use
Pick up
Baggage service
Backoffice
Statements
 Day-end statement per shift
 Cash control
 Corrections
 Support more than one open
statement at a time
Shifts
 Unlimited number of shifts
 Per department
Inventory
 Statistics
 Reporting
Administration
Setup
PMS
Conference
General
Property
Auxiliary Equipment
Job Scheduler
Shifts
 SPA
Appointment scheduling
 Priority, gender
restrictions & modality
settings pr.
Therapist/Rooms
 Links to Cenium PMS
 Point of sale integration
for maximum financial
security
 Links to Dynamics NAV
CRM module (optional)
 Hospitality Solutions

ERP and Point of Sale Integration

 Dynamics ERP modules
• General Ledger
– Chart of Accounts
– Budgets
– Journals
• Sales & Marketing
– Customer Accounts
– Sales orders / Invoices
– Contact management
• Purchase
– Vendor management
– Purcase orders & Invoices
– Items & Inventory
• Resources
– Capacity & planning
– Jobs hours & costing
• Human resources
– Salary (*) & absences
 ERP Integration
• PMS Statement posting
– Internal Dynamics NAV transactions
• No file transfers
• Same Database platform
• Same application platform
– To General Ledger
• Sales entries
• Tax/VAT entries
• Payment Entries
– To Customer accounts
• Room charges
• Additional charges
– To Inventory
• Minibars
• Additional purchases
• Inventory costing
Solution Platform

Hotels Large and Small Restaurant

Leisure Fine dining
SPA Fast food
C & B sites Large and Small Take Away
Multi Location Coffee Shop, Clubs, bars

Cenium Hotel PMS Solution LS Hospitality Solution

Microsoft Dynamics NAV
Microsoft Databases (MS-SQL etc)
Microsoft operating Systems
 Point of Sale
• Point of Sale
– OPOS support • Multiple Sales
– Touch Screens stations
– Keyboard option – Restaurants
• Multiple GUI Layouts – Bars
– Default layouts – Retail
– Customized layouts
– Any screen size
• Multiple languages
– On buttons
– On Items
– Set by staff/customer
• Multiple hardware settings
– Standard Opos drivers
– Not fixed to specific HW
• Graphical support
– On buttons
– On items
– On Restaurant layouts
• Multiple tenders
– Currencies
– EFT / Cards
Case Study: Royal Orchid Hotels
Bangalore-based Royal Orchid Hotels
carried out central reservations manually
with property-wise status of bookings and
reservation requests being forwarded to
individual properties of the group through
telephone, fax or e-mail. But apart from
being time consuming, this also proved to
be an unreliable and more importantly, a
non-scalable model.
 Challenges
 As each property offered different facilities at varied tariffs, application
of property-specific tariff was invariably complex, resulting in tariff
negotiation being a cumbersome procedure.

 Tariff offered to travel agents varied depending on the market

segment, business source, seasons, negotiated tariffs for thousands of
CVGR companies and travel agents for each property and applying the
correct tariff for each reservation proved to be a Herculean task.

 The above factors often led to incorrect application of rates at the time
of reservation and subsequently in the billing and thus, it leads to
delays in clearing of the bills.

 Since most of the business is on credit, incorrect billing led to longer

cash-flow cycles which affected cash flow situation and profitability.
The Solution
IDS Softwares (IDS) deployed Fortune Suite of hospitality
software solutions, to address the business challenges by
automating reservations and thereby optimized revenue
generation across properties.
Hospitality software solution—Fortune Enterprise and
Fortune Express (Property Management System) was
implemented at each of the property, with a leased line
enabling online functioning with a dedicated external IP
address.
At another level, a comprehensive solution comprising
Fortune Central - Central Reservations System, Fortune
Central - Central Reservation Office were installed at the
corporate office.
Benefits Achieved
In one stroke, the solution not only addressed the challenge
but also made the group’s properties tech-savvy, the
customer interface user-friendly and more importantly
provided the management with real-time and accurate
data with the click of a mouse.

Besides optimization of the reservation process, the

solution implementation led to a whole new channel of
bookings opening up anytime, anywhere. The user-friendly
interface led to enhanced customer satisfaction. Above all,
better room occupancy rates and minimal incorrect billing
led to higher revenues and profitability.
BIBLIOGRAPHY:
http://
www.expresscomputeronline.com/20080421/manageme
nt01.shtml

http://
www.thehindu.com/business/Economy/article113825.ece

http://www.travelbizmonitor.com/Events/budget_2010_
2011/bugdet_10_11.htm#union

http://
BIBLIOGRAPHY:
http://
sify.com/finance/union-budget-2008-09-impact-on-hosp
itality-sector-news-budget-jegnstcfjeb.html

www.opentravel.org

http://www.sabre-holdings.com/

http://www.amadeus.com/