QUESTIONNAIRE “Challenges and opportunities of Organized

Retail sector in the Rural Market of India”

Personal details

Name: ………………………………………………………………………………………………………………………

Shop name:……………………………………………………………………………………………………………………

Mobile/Contact No………………………………………… Email Id………………………………………

Gender: Male Female

Age: 18-30 31-40 41<

Status: Student Working Staying at home Retired

Monthly Income: 0-10,000 10,000-20,000 20,000-30,000 30,000 Above

Do you have a shop:-

Yes() No()

If yes

1. In which type of business you are engaged in?

Local kirana shop ( ), Hand-craft hawker ( ), Paan and beedi ( )

Pavement vendor( ), Chemists ( ), Apparel shop ( )

General store( ), Footwear shop ( )

2. Are you,

Retailer( ), wholesaler ( )

3. People would always prefer to go to organized retail store regularly?

Strongly agree( ),Agree( ),Normal( ),Dis-agree ( )

4. Organized retail store provide facility like shopping ambience, friendly outlet, single

point of purchase did it effect your business?

Yes( ) No( )

5. Global brands like Spencer, Reliance Fresh, and More are acquiring your market?

Strongly agree()Agree( )Normal()Dis-agree( )

6. Which class of people generally visit to your store?

Lower( )Middle( )Upper( )Above two ( )All()

7. Do you provide variety of choices in products to customer?

Yes ( ) No ( )
8. Do you have benefit of providing credit facilities to your loyal customer?
Yes ( ) No ( )
9. Do you think that the discount facility provided by organized retail shop will
Attract more customers?
Yes ( ) No ( )
10. Which type of product provides you more profit in your shop?
…………………………………………………………………………….
11. Express your opinion towards organized/Un organized retail shop?

…………………………………………………………………………….
12.What are the challenges and opportunity of retail sector in Rural area?

Challenges opportunity