KOHINOOR BUSINESS SCHOOL

PRESENTED BY:

Sunil Kumar
ROLL NO. - 8351

The Heart & soul of true biking

 INDUSTRY PROFILE
•India is the second largest manufacturer and producer of two-wheelers in the
world.

•Beginning in the early 1950s with Automobile Products of India (API).

•In 1948, Bajaj Auto began trading in imported Vespa scooters and three-
wheelers.

•The two-wheeler market was opened to foreign competition in the mid-

1980s.

•The first Japanese motorcycles were introduced in the 1980s.

•TVS Suzuki brought first tow-stroke motorcycle engine

•Hero Honda brought first four-stroke motorcycle engine.

 INDUSTRY PROFILE Cont..

•In mid-1980, The entry of Kinetic Honda with a variometric scooter.

•In 1990, the entire automobile industry saw a drastic fall in demand.

•The total number of registered two-wheelers and three-wheelers on road in

India, as on March 31, 1998 was 27.9mn and 1.7mn respectively.

•The two wheeler population has almost doubled in 1996 from a base of 12.6mn
in 1990.
 COMPANY PROFILE
•Yamaha Motor Company was founded in 1955.

•Genichi Kawakami was first president of Yamaha Motors.

•In August of 1955 the first model Yamaha YA-1 (125 cc) was complete.

•By 1956, a second model YC1 (175cc) was ready.

•In 1957 , Yamaha began production of its first 250cc bike, YD1.

•In 1963, Nationwide Yamaha authorized dealership organization launched.

•In 1970, First Yamaha motorcycle mounting a 4-stroke engine "XS1" released.

•In 1985, Yamaha made its initial foray into India.

• In 1996, entered into a 50:50 joint venture with the Escorts Group.
 COMPANY PROFILE Cont..
•In 2008, YMC entered into an agreement with Mitsui & Co., Ltd.

•Has a countrywide network of over 400 dealers.

•In 1979, Energy saving 4-stroke engine system Yamaha Induction Control
System (YICS) developed.

•In 1990, Corporate Mission; We Create Kando - Touching People's Hearts

announced .

• Escorts Yamaha Motor Ltd. (EYML) established in India.

•In 2000, Corporate ties with Toyota Motor Co. Ltd.

•In 2006, Global Parts Center established in Japan and full operations begun.
 EXPORT

• Exported to over 70 countries

•Argentina, Mexico, Philippines, Bangladesh, Sri Lanka, Columbia etc.

• The export Product line boasts of RX 100, Crux, YD 125, Enticer and
Libero.
 ENVIRONMENTAL RESPONSIBILITY

• The systematized Ace Plant where energy from waste incineration is

recovered and reused.

• Introduction of co-generation systems to reduce energy consumption

and CO2 emissions.

• Testing in an anechoic chamber in pursuit of an engine sound pleasing to

the ear.

• A meter panel powered by solar cells.

• Ensuring health and safety by reducing toxic substances.

• Focus on environmental activities both from global and regional

perspectives.
 MANUFACTURING PROCCESS

• “High-quality Product Creation” one of its mottos.

• IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants

at - Faridabad (Haryana) and Surajpur (Uttar Pradesh).

• The 5-S and TPM activities that fuel our agile Manufacturing
Processes.

• In-house facility for Machining.

• Welding processes as well as finishing processes of Electroplating

and Painting till the assembly line.

• Environment-friendly technology.
 BABA MOTORS A MAIN DEALER OF YAMAHA

• In August 2003, BABA Motors got Dealership of Yamaha motors.

• Retailing of YAMAHA motorcycles.

• Operations - in Varanasi.

• 2 showrooms, 2-service station and 25+ employees.

• 100% “Customer Satisfaction” and “Relationship Building”

YES!YAMAHA
 HIGHLIGHTS OF BABA MOTORS

• BABA Motors is a main dealership of India YAMAHA motors Pvt. Ltd.

• Commitment to quality.

• Focus on customer satisfaction.

• Provide value added service.

• Good coordination between employees.

 Objective

To increase the sale of Yamaha motorcycles

with the help of various marketing
promotional tools
 PRODUCT PROFILE

PRODUCTS

• YZF–R15
• FZ-16
• FZ-S
• FAZER
• GLADIATOR TYPE SS
 PRODUCT PROFILE cont…

PRODUCTS
• GLADIATOR TYPE RS
• GLADIATOR TYPE GRAFFITY
• G5
• CRUX
• ALBA
• YZF R-125 (Yet to be launch)
 PRODUCT PROFILE cont…
YZF R-1
“State-of-the art race technology”

Technical Specification

Engine type Liquid-cooled, 4-stroke,

998 cc

Starting system Electric

Carburetor/Fuel supply Fuel injection

Transmission type Constant mesh, 6-speed

Frame type Aluminum die-cast Delta box

Length x width x height 2,060mm x 720mm x 1,110mm

Dry Weight 177 kg.

Fuel tank capacity 18 liters

 PRODUCT PROFILE cont…
YZF R-15
“Racing instinct”

Technical Specification

Engine type/ Displacement Liquid-cooled, 4-stroke,

/149.8 cc

Starting system Electric

Carburetor/Fuel supply Electronic Fuel injection
Transmission type Return Type 6-speed
Frame type Delta box Frame
Length x width x height 1,995mm x 670mm x 1,070mm
Dry Weight 120 kg
12 liters
Fuel tank capacity
 PRODUCT PROFILE cont…
FZ-16
“Lord of the streets”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /153

cc

Starting system Electric start

Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 1206kg
12 liters
Fuel tank capacity
 PRODUCT PROFILE cont…
FZ-S
“Highlight your style”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /153

cc

Starting system Electric start

Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 126 kg
12 liters
Fuel tank capacity
 PRODUCT PROFILE cont…

Fazer
“Touring Spirit”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /153

cc

Starting system Electric start

Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 130 kg
12 liters
Fuel tank capacity
 PRODUCT PROFILE cont…

Gladiator Type SS
“Stop Commuting. Start Sports Biking.”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /123.7

cc

Starting system Kick start/Electric start

Fuel supply system Type-CV
Transmission type Return Type 5-speed
Frame type Steel pipe-Diamond tubular
Length x width x height 2,065mm x 730mm x 1,145mm
Dry Weight 117 kg
13 liters
Fuel tank capacity
 PRODUCT PROFILE cont…

G5
“We Define Trends”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /106

cc

Starting system Kick start/Electric start

Fuel supply system Type-VM
Transmission type Return Type 4-speed
Frame type Double cradle type
Length x width x height 2,000mm x 730mm x 1,150mm
Dry Weight 109 kg
13 liters
Fuel tank capacity
 PRODUCT PROFILE cont…

CRUX
“Tough bike for tough men.”

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /106cc

Starting system Kick start

Fuel supply system Type-VM

Transmission type Return Type 4-speed

Frame type Double cradle type, steel

Length x width x height 2,000mm x 735mm x 1,075mm

Dry Weight 103 kg

11 liters
Fuel tank capacity
 PRODUCT PROFILE cont…

ALBA
Abhi gaya abhi aaya

Technical Specification

Engine type/ Displacement Air-cooled, 4-stroke, /106cc

Starting system Kick start/electric

Fuel supply system Type-VM

Transmission type Return Type 4-speed

Frame type Double cradle type, tubular

Length x width x height 2,000mm x 730mm x 1,065mm

Dry Weight 119 kg

11 liters
Fuel tank capacity
 Loan Facility

Finance Amount
Up to 90% of On Road Price (Depends on Scheme)
Lending Rate Flat Rate basis (Depends on Scheme)
Tenor 6 - 36 months
Fees 3.5% on net finance amount & actual stamp duty
 Loan Facility

Required documents for loan application

1) ID Proof
2) Residence Ownership Proof
3) Residence Proof
4) Photo
5) Income proof
 Insurance Facilities

•Sri Ram Insurance

•New India Insurance
•Reliance Insurance
Promotional Activities

“ Jo dikhta hai
wo bikta hai”
Promotional Activities
Canopy
Promotional Activities
Demo Van
Promotional Activities
Tagging
Promotional Activities
Customer meets
 Promotional Activities
College Activities
• Student Benefit
Promotional Activities
Test Drive
 Cinema Slides

Promotional Activities

News Paper Insertion

• Cinema Slides
•Cable TV Ad
 Cinema Slides

Performance at BABA Motor

Month Total enquiry Total Sales C V Ratio Sales Inc
(%)

April 155 42 .27 -

May 162 50 .29 11
June 165 56 .33 17
July 170 62 .36 12

70
60 Total Sales
50
40
30 Total Sales
20
10
0
April May June July
 Cinema Slides

Format of daily inquiry register

Daily Enquiry Register Date………

S. Attended Costu Contact DoB Tell Model Existing Fin/ Follow Follow Follow Comme Final
No. by mer Detail Enq/ Vehicle Cash up 1 up 2 up 3 nt by Outco
Name Walk costume me
in r
 Cinema Slides

SWOT Analysis

Strength Weakness

•World famous & reputed company •Unhappy employees

•High Promotion of experienced staff • No well maintained showroom
•wide range of motorcycles • After sales service

Opportunity Threats

•Increasing population • Many competitors

•changing life style •Slow down
• Big group of youngsters
 Cinema Slides

Conclusion

• Yamaha has a bright future in automobile industry by its technological improvement.

• Yamaha has less market share due to its less mileage perception in the mind of
customer.

• Hero Honda & Bajaj sell more motorcycles rather than Yamaha.

• Motorcycles become trends among friends.

• The advertisement of Yamaha is good which influence the purchasing behavior of

consumers.

• Yamaha has its loyal customers who own this brand since many years.

• The competition level is very high in automobile industry.

 Cinema Slides

Recommendation

• It should come out with some new models & technologies

to catch up maximum young generation.

• The distribution Channel should be focused on its demand.

• It should improved its advertisement quality, it should be realistic not

imaginary.

• People get updated by T.V. Yamaha should increase the updating by publicity as
well as by Hoardings.
 Cinema Slides

SPECIAL THANKS TO –

SIP Coordinator - Prof. Jayseelan

SIP Faculty Guide – Prof. Vishal Pradhan

Company Guide - Mr. J.H. Prasad

 Cinema Slides

YES!YAMAHA

THANK
YOU