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    A Business Proposal On Green Bicycles

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    Ashish Bajaj
    This document presents a business proposal for introducing a green bicycle rental service in two Indian cities - Goa and Delhi. The proposal outlines the rising issues of oil prices, traffic problems, and need for environmentally friendly transportation as motivation. It describes a model where bicycles could be rented at stations located near metro stops for short distance travel. The proposal discusses objectives to provide world-class service while reducing carbon emissions and offering an alternative transport option. It outlines the capital investment needs, sources of revenue, promotional strategy, strengths, weaknesses, opportunities and threats of the business.

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    A Business Proposal On Green Bicycles

    Uploaded by

    Ashish Bajaj
    15 views22 pages
    This document presents a business proposal for introducing a green bicycle rental service in two Indian cities - Goa and Delhi. The proposal outlines the rising issues of oil prices, traffic problems, and need for environmentally friendly transportation as motivation. It describes a model where bicycles could be rented at stations located near metro stops for short distance travel. The proposal discusses objectives to provide world-class service while reducing carbon emissions and offering an alternative transport option. It outlines the capital investment needs, sources of revenue, promotional strategy, strengths, weaknesses, opportunities and threats of the business.

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    This document presents a business proposal for introducing a green bicycle rental service in two Indian cities - Goa and Delhi. The proposal outlines the rising issues of oil prices, traffic problems, and need for environmentally friendly transportation as motivation. It describes a model where bicycles could be rented at stations located near metro stops for short distance travel. The proposal discusses objectives to provide world-class service while reducing carbon emissions and offering an alternative transport option. It outlines the capital investment needs, sources of revenue, promotional strategy, strengths, weaknesses, opportunities and threats of the business.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    15 views22 pages

    A Business Proposal On Green Bicycles

    Uploaded by

    Ashish Bajaj
    This document presents a business proposal for introducing a green bicycle rental service in two Indian cities - Goa and Delhi. The proposal outlines the rising issues of oil prices, traffic problems, and need for environmentally friendly transportation as motivation. It describes a model where bicycles could be rented at stations located near metro stops for short distance travel. The proposal discusses objectives to provide world-class service while reducing carbon emissions and offering an alternative transport option. It outlines the capital investment needs, sources of revenue, promotional strategy, strengths, weaknesses, opportunities and threats of the business.

    Copyright:

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    of 22

    A Business Proposal

    on
    Green Bicycles

    Presented by:
    Ankit Gupta
    Ashish Bajaj
    Gunjan Miglani
    Harshita Agrawal
    Krati Soni
    Parul Srivastava
    Rashi Bhargava
    Introduction

    • Rising oil prices

    • Increasing traffic problems

    • Requirement of environment
    friendly modes of transport
    Idea of Green Bicycles
    • Trend in various European
    countries – ‘Velib’ in Paris

    • Bicycles – An Economical and a


    Pollution free alternative!

    • Shorter distances travelled in a


    hassle free manner
    The Business Proposal – Green
    Bicycles

    “Bicycles let out at nominal rates for a


    shorter duration to travel shorter
    distances with stations spread
    throughout the city”
    Green Bicycles (Continued)

    • To be introduced in 2 cities of
    India initially – Goa and Delhi

    • Bicycle stations at every metro


    station of the city

    • Bicycle let out scheme


    Green Bicycles (Continued)

    • 24*7 Operating hours


    • Call center for customer
    assistance
    • Safety of biker – A tracking
    system (GPS)
    • Availability of passes for regular
    customers
    Objective
    • To provide world class bicycle
    services

    • To make the environment carbon


    free

    • To provide an alternative mode of


    transport
    Mission
    • Adopting eco-friendly ways and
    making country pollution free

    • Save non-renewable resource of


    the country.
    Vision
    • Focus on Sustainable
    Development

    • Expansion
    Sources of revenue
    • Advertising space offered on
    bicycles.
    • Fares from bicycles
    Capital Investment
    Bicycles : Rs. 2 crores
    • Model price
    • Tracking system
    • Accessories
    Call Centre: Rs. 10 lakhs
    • Rent
    • Technology and systems
    Capital Investment
    Cycle stations: Rs. 15 lakhs
    • Rent of station
    • Stands and other fixtures
    Working capital: Rs. 30 lakhs
    • Salary
    • Service contracts
    Primary Expenses: Rs. 20 lakhs
    • Advertising and promotion
    Promotional Strategy
    • Print media:
    -Newspapers
    -Hoardings
    • Brochures and leaflets
    • Television
    • Radio
    • E Promotion
    • Documentaries
    Strengths
    • Marketability as a fitness
    product
    • Government support
    • Flexibility
    • A medium of advertisement
    • A hassle free transport mode
    • Eco-friendly
    Weaknesses
    • Lack of proper infrastructure

    • Difficulty in positioning it in the


    minds of people as an
    alternative mode of transport.
    Opportunities
    • Growing public concern for
    green practices

    • Growth of tourism in India

    • Expansion opportunities.
    Threats
    • Competition by new entrants

    • Competition from existing


    electronic bikes

    • Invention
    THANK YOU

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