The Best Global Brands

What is brand?

Brand is the name or trademark connected with the

product or services which distinguishes him from
other products and services, so it can be easily
marketed.
Importance of Global Brand
Makes a unique identity. Differentiate the
product from the other product.
It can be easily recognized by the
consumers. Also the product is good or
bad can be recognize with the help of
brand.
As more customers are added, business
will rise to a great extent.
Consumer expectation from a global
brands.
They should offer quality products and
services to their customers.
They need to be trust worthy. Do not
fooled the customers by marketing.
Offering fashionable and trendy products
and services.
Communicating well to their customers.
Interbrand Methods for Valuing Brands
Must be a publicly traded company.
Have at least one-third of revenues
outside their origin country.
Must be a market facing brand.
Economic value added (EVA) must be
positive.
Also they evaluate brands on the basis of
meaningful formula that measures the
financial report of brands.
List of top 10 global brands.
Rank Brand Country Sector
1 Coca-cola U.S. Beverages
2 IBM U.S. Computer Services

3 Microsoft U.S. Computer Hardware

4 GE U.S. Diversified
5 Nokia Finland Consumer Electronics

6 Toyota Japan Automotive

7 Intel U.S. Computer Hardware
8 McDonald’s U.S. Restaurant
9 Disney U.S. Media
10 Google U.S. Internet Services
Global Brands by Country
United States - 51%
Germany - 9%
France - 8%
Japan - 8%
Italy - 4%
Switzerland - 5%
United Kingdom - 5%
Netherlands - 3%
South Korea - 3%
Other - 4%
How these brands became best?
The brand became best by developing a
constant marketing strategy.
Keep the consumer at the top.
They constantly research what the
consumer needs and want and provide
accordingly.
Also bring innovative and latest products
in the market so the consumer is attracted.
Thank You