egy Prestaton 1 fh Qi oh Poe : ‘Smmariphones & = ‘Smariphone Market Trends Sane8 views (RE 2reroswaisme gy Protection fc] am WIA with Style. ‘Not Bulk, Strategic Analysis of Skinany device -— with your favorite image! Nokia’s Smartphone Market Corporate Policy and Strategic Management Group A NOKIA Connecting People About this presentation USAGE RIGHTS @aiRigns Reserved stats Dena m1) 4) Dn Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our end10. NOKIA ‘rreungeope emai Content Smartphone — Introduction Nokia — Description of company Why Nokia, why smartphones? Industry analysis Porter ’s 5 Forces Complements SWOT Analysis Strategic Diagnosis of Nokia Smartphone Industry Strategy Formulation Osa ei (4) D>) Like this presentation? Lhe EE people ie he Se she sto our end ‘Smartphone Market Trends, Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Download& ‘Smariphone Market Trends Smartphone - Introduction Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Pema win (4) 4) Dh) Gru Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our endSmartphone - Introduction Mobile phone offering advanced capabilities. Penal wy (4) (4) DO) ru Like this presentation? Lhe EE people ie he Se she sto our end ‘Smartphone Market Trends, Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments DownloadPC-like functionality Penal wn (4) 4) Db Like this presentation? Lhe EE people ie he Se she sto our end Smartphone - Introduction ‘Smartphone Market Trends, Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloada phone that runs complete operating system software providing a standardized interface and platform for application developers Pema Tm (4) 4) D> Like this presentation? Lhe EE people ie he Se she sto our end Smartphone - Introduction ‘Smartphone Market Trends, Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Download& ‘Smariphone Market Trends Smartphone - Introduction Protection with Style. ‘Not Bulle skin any device with yor A phone with favorite image! advanced features About this presentation USAGE RIGHTS NOKIA sim @ARighs Resened Meee stats Penal wry (4) 4) DD) ru Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our enda 1B + Panes Nokia — Description 4 O11i-Pekka Kallasvuo, Pema 8 4) 4) Dh) Like this presentation? Lhe EE people ie he Se she sto our end ‘Smartphones ‘Smartphone Market Trends, Alexander Oswald The company Protection with Style. Not Bulk GELASKINS Skin any device ‘with your favorite image! About this presentation USAGE RIGHTS Nokia CEO @AIRights Reserved STATS ru Favorites Comments DownloadNokia — Description of company * Manufacturer of mobile devices * Leader in converging Internet and communication industries * Wide range of devices * Major consumer segments *Music, maps, media, messaging and games NOKIA reno Pema (4D) Gru Like this presentation? elle tee he esto our end ‘Smartphones ‘Smartphone Market Trends, Alexander Oswald The Protection with Style. ‘Not Bulk, GELASKINS Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloadfh Qi oh Poe NOKIA ‘Green Pope Pema Nokia Organization Like this presentation? elle tee he esto our end ‘Smartphones ‘Smartphone Market Trends, Alexander Oswald The Protection fc] am WIA with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloada-o [os one Nokia Organization | ea Devices: Develops and manages the mobile device portfolio, includes the sources of components Ss ¢ Pema wim (4) 4) DO) Like this presentation? elle tee he esto our end ‘Smartphones ‘Smartphone Market Trends, Alexander Oswald The Protection with Style. ‘Not Bulk, fc] am WIA Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloadtng Preston fh Qi oh Poe ‘Smartphones ‘Smartphone Market Trends, Alexender Oswald The = y Nokia Organization Protection CWE Not Bulk Skin any device ny with your favorite image! od Services & Software: Develops consumer Internet sexvices in § areas (music, maps, media, messaging and ganes), and iho this preseramton works to deliver the services in an easily, accessible manner to consurers. NOKIA ‘Green Pope USAGE RIGHTS @aiRigns Reserved stats m0) 4) BY) 8 Pema wi Like this presentation? Favorites Comments Download lle tee he esto our end .stossnreoa. races snypeayysrypeny a sence tng Preston 7] fh Qi oh Poe ‘Smariphones Nokia Organization Markets: Manages supply chains, sales channel, brand and marketing activities. NOKIA ‘Green Pope Penal sa 1M) 4 Like this presentation? elle tee he esto our end ‘Smartphone Market Trends, Alexander Oswald The Protection with Style. ‘Not Bulk, fc] am WIA Skin any device with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloadtng Preston fh Qi oh Poe ‘Smartphones ‘Smartphone Market Trends, Alexender Oswald The = y Nokia Organization Protection fc] am WIA with Style. ‘Not Bulk, Skin any device with your favorite image! NAVTEQ: Provides digital map data for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NOKIA ‘Green Pope About this presentation USAGE RIGHTS @aiRigns Reserved stats mM Bru Pema Like this presentation? Favorites Comments Download elle tee he esto our endmyer) —] fh Qi oh Poe ‘Smartphones & ‘Smariphone Market Trends 2008 Facts and Figures Protection with Style. ‘Not Bulk, Skin any device with your favorite image! World's #1 manufacturer of mobile devices About this presentation USAGE RIGHTS @aiRigns Reserved stats Dea zm (4) 4) DO) Te Ful sith Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our endsures cry nye san | GO me poe ‘Smariphones & = ‘Smariphone Market Trends 2008 Facts and Figures LS Protection fc] am WIA with Style. ‘Not Bulk, Skinny device -— with your favorite image! 39% share of global device market in 2008 About this presentation USAGE RIGHTS @aiRigns Reserved stats emai sm (4) 4) DO) Te Ful sith Like this presentation? Favorites Comments Download elle | these he sto our endsmyer) 4 fh Qi oh Poe ‘Smartphones & ‘Smariphone Market Trends 2008 Facts and Figures Protection with Style. ‘Not Bulk, Skin any device with your favorite image! Mobile device volumes 468 million units About this presentation USAGE RIGHTS @aiRigns Reserved stats Deny “on (4) @) bm) Te Ful sith Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our endsures cry nye san | GO me poe ‘Smariphones & = ‘Smariphone Market Trends 2008 Facts and Figures LS Protection LCTTM IAI eth Soy Net sales EUR Not Bulk, 50.7 billion Skinany device -— with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Dea em (4) 4) DO) Tru sites Like this presentation? Favorites Comments Download elle | these he sto our endsmyer) 0 ml fe Di he oes ‘Smartphones & = ‘Smariphone Market Trends 2008 Facts and Figures LS Protection fc] am WIA with Style. ‘Not Bulk, Skinany device -— with your favorite image! Operating profit EUR 5.0 billion About this presentation USAGE RIGHTS @aiRigns Reserved NOKIA stats Bem enn (4) 4) BO) Om Ful iit Like this presentation? Favorites Comments Download elle | these he sto our endssnypeayysrypeny a sence =| fh Qi oh Poe ‘Smartphones & ‘Smariphone Market Trends 2008 Facts and Figures Protection with Style. ‘Not Bulk, Skin any device with your favorite image! 128,445 employees at year end About this presentation USAGE RIGHTS @aiRigns Reserved stats Bem “sn (4) 4) Db) Om Ful iit Like this presentation? 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Favorites Comments Download Lhe EE people ie he Se she sto our endtng Preston fh Qi oh Poe ‘Smartphones ‘Smartphone Market Trends, Alexander Oswald The Strategic Objectives Protection CWE Not Bulk * Irresistible solutions and vibrant ecosystems * Direct and continuous consumer relationships. * Best devices * Broadening their geographic reach * Broadening their device base will grow their service business * Smart services Creating relevant and personalized services ‘Target: 300 million people using their smart services by 2012 Skin any device ny favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stars Gen an (W) (4) DOO Fra Like this presentation? Favorites Comments Download ule Bs tee he esto our end .stssmtenetncr sinensis sea) 279) 2 egy Paton ol BB mh ee ‘Smariphones & = ‘Smariphone Market Trends Why Nokia, why smartphones? Alexender Oswald The = y Protection with Style. ‘Not Bulk, Skin any device with your favorite image! About this presentation USAGE RIGHTS. @aiRigns Reserved STATS ery “Sin (4) @) wo) Tirusuitneae Favorites Comments Download Like this presentation? dille people ie te Ge te fa of yur edWhy Nokia, why smartphones? Poymer ass Manufacturers | Market Share aera 44.38 10.48 Rim 20.98 718 Apple 13.78 62.6% ‘hough Nokia is a market leader in the entire mobile industry, its performance in smartphone market is abysmal in comparison with its competitors Penal a) Like this presentation? Lhe EE people ie he Se she sto our end 1 th Pane: ‘Smartphone Market Trends, Protection with Style. ‘Not Bulk, Skin any device ny with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved stats Favorites Comments Downloadstossatenent arexeopese snypeayysrypeny a sence tng Preston 1 fh Qi oh Poe ‘Smmariphones Relatve Maha Stare age 2 Ca Ca * 7 a.) Li arts Grow Rota ne Co a Dea mb Like this presentation? Lhe EE people ie he Se she sto our end Why Nokia, why smartphones? Te Ful sith | ‘Smartphone Market Trends, Alexender Oswald The = y Protection with Style. fc] am WIA ‘Not Bulk, Skinany device -— with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved STATS Favorites Comments Downloadstossatenent arexeopese mys yp sao tng Preston 1 fh Qi oh Poe ‘Smmariphones & = ‘Smariphone Market Trends Why Nokia, why smartphones? MDE OSEOTS, | Protection fc] am WIA with Style. ‘Not Bulk, Relatve Maha Stare age 2 Ca Ca ueton wae skin any deviee wil favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved STATS em sm (1) 4 Db mm Tru sites Like this presentation? Favorites Comments Download dille 3 ; . mle eh Se the eto your Penfh Qi oh Poe Why Nokia, why smartphones? Relatve Maha Stare age 2 Ca Ca sus onsnuwe | © Strategy for » Nokia to jump to Star Category in BCG Matrix arts Grow Rota ne a Pema m0) Bm Ful iit Like this presentation? Lhe EE people ie he Se she sto our end ‘Smartphones | ‘Smartphone Market Trends, Alexender Oswald The = y Protection fc] am WIA with Style. ‘Not Bulk, Skinany device -— with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved STATS Favorites Comments Downloadstossatenent arexeopese myeny ery ay eee tng Preston 1 fh Qi oh Poe ‘Smmariphones Why Nokia, why smartphones? Relatve Maha Stare age 2 Ca Ca se usin! © Strategy for 2H Nokia to jump to a Star Category in 35 BCG Matrix iy * Focusing on external atributes Denn orm (4) (4) DY) Like this presentation? Lhe EE people ie he Se she sto our end ete | ‘Smartphone Market Trends, Alexander Oswald The Protection with Style. fc] am WIA ‘Not Bulk, Skinany device -— with your favorite image! About this presentation USAGE RIGHTS @aiRigns Reserved STATS Favorites Comments Downloadsnypeayysrypeny a sence fh Qi oh Poe ‘Smartphones & ‘Smariphone Market Trends ses08 ves Porter’s 5 Forces fc] am WIA with Style. ‘Not Bulk, Segract a zs About this presentation USAGE RIGHTS @aiRigns Reserved STATS WO Dm Te Ful sith emai Like this presentation? Favorites Comments Download Lhe EE people ie he Se she sto our endstegy Presentation fe: Ot ee Pa ‘Smmariphones So Siz eve ‘Smartphone Market Trends, sese8 vw Alexander Oswald The Protection with Style. ‘Not Bulk, Porter’s 5 Forces Coste erred (Intense) Pa eee About this presentation USAGE RIGHTS. @aiRigns Reserved NOKIA Grnecing ope STATS DE Inail sn is) Gad BG) Qu Trut'Sii 8 6 0 Favorites Comments Download 3,486 91 Like this presentation? ile HL 2 pepe ie te, Se she rst oF our endsa-o [1 o> Peas area Porter’s 5 Forces My fl Deere eee ae sete (Moderate) Eee aim (W) (4) D>) emai Like this presentation? 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Se the fest of your Pers ellestepyPreetaton L1 Gee Bae Pee ‘Smariphones Sane ‘Smartphone Market Trends, ‘with Style. Not Bulk, eerste caress) ae ees as on the ere ans About this presentation USAGE RIGHTS @ainignss Resewves stars. Pew Ti (4) 4) DY) 8 6 0 Like this presentetion? Favorites Comments Download 3,486 91 3,577 ile HL 2 pepe ie te, Se she rst oF our endsPorter’s 5 Forces Dea erm (4) 4) DO) Like this presentation? Lhe EE people ie he Se she sto our end rusty snypeayysrypeny a sence fh Qi oh Poe ‘Smartphones ‘Smartphone Market Trends, ses08 ves fc] am WIA Segract a with Style. ‘Not Bulk, zs About this presentation USAGE RIGHTS @aiRigns Reserved STATS Favorites Comments Download