MC DONALD’S

BUSINESS
STRATEGY IN INDIA
Presented By:
PRANAV KATARIYA
10030141114
VISION
 Mc Donald’s complete commitment to
Quality, Service, Cleanliness & Value
 India Vision- To be India’s “best” quick
service restaurant experience- supported by
principles & core values.
ENTRY IN INDIAN MARKET
 First restaurant in India in Vasant Vihar, New
Delhi in Oct.1996
 Trained Management Team before launch in
Indian Market.
CASE STUDY ABSTRACT

 This case study discusses how McDonald’s

adapted to local culture in India, its
localization and entry strategy, its strong
supply chain and pricing strategy.
LOCALIZATION STRATEGY FOR
PRODUCT ADAPTATION
 Local Vegetarian Menu
 Respect for Local Culture
 McDonald’s Supply Chain
 Quick service restaurants in India
 MFY (Made for You) food preparation
platform
PRICING STRATEGY
 Bulk buying,
 long-term vendor contracts,
 manufacturing efficiencies
CHALLENGES IN LOCAL MARKET
 Food Industry in India
 Taco Bell in India
 KFC – New Menu “Streetwise”
 Real-Estate costs in India
HOW CAN MCDONALD’S
IMPROVE?
 McDelivery Online
 Expand meal choices
 Catering Services- Expansion
THANK YOU