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    Trends in Marketing: Emerging

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    keerthi_bhamidipati
    The document discusses emerging trends in marketing, including corporate rivalry, retail marketing, product innovation, mobile marketing, brand ambassadors, green marketing, social networking, internet marketing, political marketing, ambush marketing, and tele marketing. It notes that the Indian consumer is better off economically than previous generations, presenting high-return marketing opportunities. Modern marketing requires smart choices to compete with rivals globally.

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    Trends in Marketing: Emerging

    Uploaded by

    keerthi_bhamidipati
    6 views19 pages
    The document discusses emerging trends in marketing, including corporate rivalry, retail marketing, product innovation, mobile marketing, brand ambassadors, green marketing, social networking, internet marketing, political marketing, ambush marketing, and tele marketing. It notes that the Indian consumer is better off economically than previous generations, presenting high-return marketing opportunities. Modern marketing requires smart choices to compete with rivals globally.

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    The document discusses emerging trends in marketing, including corporate rivalry, retail marketing, product innovation, mobile marketing, brand ambassadors, green marketing, social networking, internet marketing, political marketing, ambush marketing, and tele marketing. It notes that the Indian consumer is better off economically than previous generations, presenting high-return marketing opportunities. Modern marketing requires smart choices to compete with rivals globally.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views19 pages

    Trends in Marketing: Emerging

    Uploaded by

    keerthi_bhamidipati
    The document discusses emerging trends in marketing, including corporate rivalry, retail marketing, product innovation, mobile marketing, brand ambassadors, green marketing, social networking, internet marketing, political marketing, ambush marketing, and tele marketing. It notes that the Indian consumer is better off economically than previous generations, presenting high-return marketing opportunities. Modern marketing requires smart choices to compete with rivals globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 19

    Emerging trends in

    marketing

    B.KEERTHI
    Presentation brief
    Changing Face of Marketing
    Emerging Trends in Marketing
    Conclusion
    Changing face of marketing
    Changing face of marketing

    Indian consumer today is


    economically far better off
    than his earlier generations.
    Full of high-return marketing
    opportunities in future.
    Smart choices to compete with
    other rivals.
    Emerging trends in marketing
    Corporate Rivalry
    Retail Marketing
    Product Innovation
    Mobile Marketing
    Brand Ambassadors
    Green Marketing
    Social Networking
    Contd…
    Internet Marketing
    Political Marketing
    Ambush Marketing
    Tele Marketing
    Corporate Rivalry

    vs
    Retail
    Marketing
    Product
    innovation
    MOBILE MARKETING
    Brand Ambassadors
    Green Social
    marketing marketing
    Ambush Marketing
    It is a marketing strategy in which a
    competing brand connects itself with
    a major sporting event without
    paying sponsorship fee..
    Ambush marketing
    Tele marketing

    It is a method of direct marketing in


    which a sales person solicits
    prospective customers to buy products
    or services,either over the phone or
    web conferencing appointment
    scheduled during the call.
    Political marketing
    Internet marketing

    Marketing of products or
    Services over the internet
    Conclusion
    Capable to compete with global firms
    at global level.

    Time for Scientific Marketing has


    arrived in India.

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