HERO HONDA MOTORS LTD.

PRANAV BARAI
ABDUL QUADIR
KIRANSINGH RAJPUROHIT
VARUN KUMAR
RAJENDRA KUMAR
COMPANY PROFILE
 TYPE OF COMPANY: PUBLIC
 FOUNDATION: JANUARY 19, 1984
 HEAD OFFICE: HERO HONDA MOTORS LTD.
BASANT LOK, VASANT VIHAR,
NEW DELHI
 KEY PEOPLE: BRIJMOHAN LAL MUNJAL
[FOUNDER]
TOSHIAKI NAKAGAWA [JMD]
PAWAN MUNJAL[CEO]
 INDUSTRY : AUTOMOBILE
 PRODUCTS: MOTORCYCLES, SCOOTERS
CORPORATE PROFILE
 THE JOINT VENTURE BETWEEN INDIA’S HERO
GROUP & HONDA MOTOR COMPANY OF
JAPAN BEGAN IN YEAR 1984
 THE JV BETWEEN THESE TWO COMPANIES
INTRODUCED NEW GENERATION MOTOR
CYCLES
 IT HAS A FAMOUS SLOGAN ‘ FILL IT- SHUT IT-
FORGET IT’
 COMPANY HAS ITS UNIQUE CRM INITIATIVE-
HEROHONDA PASSPORT PROGRAM
 HERO HONDA ALSO ENJOYING SILVER
JUBILEE YEARS- ‘DHAK DHAK GO’ WITH
HERO HONDA’S MISSION
 COMPANIES MISSION IS TO STRIVE FOR SYNERGY
BETWEEN TECHNOLOGY, SYSTEM & HUMAN
RESOURCES, TO PRODUCE PRODUCTS & SERVICES
 ITS MISSION IS ALSO TO MAINTAIN THE HIGHEST
STANDARDS OF ETHICS & SOCIAL
RESPONSIBILITY
 ITS MISSION IS ALSO TO BECOME WORLD LEADER
IN FIELD OF EXCELLENT MANPOWER, PROVEN
MANAGEMENT & EXTENSIVE DEALER NETWORK
WITH EFFICIENT SUPPLY CHAIN
MARKETING SRATEGIES
 TO COVER ALL OVER DIFFERENT SEGMENT OF
TWO WHEELERS IN THE MKT.
 TO GIVE TOUGH COMPETITION TO OTHER
COMPETITORS IN THE TWO WHEELERS
SEGMENT
 TO GIVE FASTEST DELIVERY OF VEHICLES &
ACQUIRE ‘JUST - IN- TIME- MANUFACTURING’
 TO SURVIVE IN THE MKT. ALWAYS KEEP ON
UPDATING TECHNOLOGIES & SERVICES
 TO SALE VEHICLES AT OPTIMUM PRICE IN THE
MKT
 TO CREATE COMPANIES BRAND IMAGE IN TWO
WHEELER SEGMENT

COMPETITORS
 BAJAJ
 YAMAHA
 TVS
 SUZUKI
 MAHINDRA&MAHINDRA
HERO HONDA
MARKETING MIX
SPLENDOR +
100 CC, 4 stroke & also achieve best
performance award
PRICE 41,450/-
PASSION +
125 CC, 4 stroke without self
PRICE- 44O5O/-
PASSION PRO
125CC , 4 stroke engine with self
PRICE - 46400/-
CD DELUXE
125CC , 4 stroke engine
PRICE - 35950/-
PLEASURE
125 CC
WITTHOUT GEAR
SPECIALLY FOR WOMEN
PRICE - 46700/-
SPLENDOR NXG
125CC , 4 stroke engine with self start
PRICE - 40800/-
GLAMOUR
150 CC, 4 stroke with FI engine
PRICE - 48450/-
HUNK
150 CC, 4 stroke engine 0-60 in 5
seconds
PRICE -61850/-
CBZ XTREME
150 CC 4 STROKE ENGINE 0-60kmph In 5
seconds
PRICE 63000/-
KARIZMA
223CC NORMAL VARIANT
225CC SPORTS PREMIUM, 5 stroke
engine
KARIZMA ZMR
225 CC, 5 stroke with PGMFI oil
cooled engine
PRICE 105000/-
ACHIEVEMENTS
 LIFE TIME ACHIEVEMENT AWARD FOR
TRANSLATING EXCELLENCE IN CORPORATE
GOVERNANCE
 Bike Maker of the Year by ET-ZigWheels Car & Bike
of the Year Awards 2009
 EXTRAORDINARY CORPORATE LEADERSHIP
ENTREPRENEURIAL SPIRIT
 NDTV Profit Business Leadership Awards 2009 -
two-wheeler category
COMPAIGNS
 WE GOT A GOOD THING GOING

 STRETCH THAT LITRE. SAVE PETROL

 OTHERS
SALES PERFORMANCES
 HERO HONDA REPORTS LEADERSHIP PERFORMANCE
WITH 50 % NET PROFIT IN Q2, ’09-10
 Total unit sales of 46,00,130 two-wheelers, growth of 23.6
per cent
 Total net operating income of Rs. 15860.51 Crores, growth of 
28.1 per cent
 Net profit after tax at Rs. 2231.83 Crores, growth of 74.1 per
cent
 Final dividend of 1500% or Rs. 30 per share on face value of
each share of Rs. 2
 EBIDTA margin for the year 17.4  per cent
 EPS of Rs. 111.77, growth of 74.1  per cent
HERO HONDA PLANT LOCATION & DISTRIBUTION
• IT HAS COVERED ALL INDIAN TERRITORIES &
ALSO EXPORT TO SAARC NATIONS
•ITS EXTENSIVE SALES & SERVICE NETWORK NOW
SPANS CLOSE TO 4500 CUSTOMERS TO TOUCH
THROUGH AUTHORIZED DEALERSHIPS, SERVICE &
SPARE PARTS OUTLETS & DEALER OPPOINTED
CSR
 Hero Honda Motors takes considerable pride in its
stakeholder relationships, especially ones developed
at the grassroots.
 It has also established multi specialty hospital
provide healthcares to the rural population in
and around Dharuhera .
 Hero Honda has set up a Vocational Training Centre
especially for women.
 An Integrated Rural Development Centre has been
set up on 40 acres of land along the Delhi-Jaipur
Highway.
 SPONSORING REALITIES SHOWS
 CAMPUS ROCK IDOLS
 HERO HONDA ‘SA RE GA MA PA’
 MTV HERO HONDA ROADIES 5.0
 TERRAQUIZ ‘07
SALES COMPARISON
MARKET SHARE
THANK YOU