Amway's Indian Network

Marketing Experience
  A Dream
Gone Awry
 Introduction to the case
• The case 'Amway’s - Indian Network
Marketing Experience'
– examines in detail the experiences of the leading
global direct marketing major Amway in India
– In the initial stages, Amway had to face a host of
problems, which are explored in detail
– The case then studies the remedial measures
taken by the company to counter these problems 
 Introduction to the case
• The case also provides a brief introduction to
the concept of multilevel marketing, with a
note on the Indian MLM industry
• Besides making understand the difference
between multilevel marketing and the
traditional distribution setup in the FMCG
sector, the case aims to give an idea as to how
the system is being utilized by companies like
Amway
 Introduction to the case
The wonderful story of Amway is
intended to explore the point of a
company being alert enough to
modify its globally accepted
practices to suit the local
market's needs
A market like INDIA.