SALES DEPARTMENT

RELATIONS

PRESENTED BY
NALLU CHETAN REDDY
AFMI, MYSORE.
INDIA
INTRODUCTION
DEALS:
 Interdepartmental relations and coordination
 Coordination of personal selling with other
marketing activities
 Coordination of personal selling with other
departments
 Sales department’s external relations
Interdepartmental relation and
coordination
Introduction :
Coordinating is the activities of all
departments so that maximum progress is made
towards overall company objectives.
This is the dynamic relationship , so a
change in one department often has repercussions in
others.
Coordination methods
Formal coordination method:
(1) To build coordination in to the organization through
grouping allied activities under a high ranking executives.
(2) To achieve coordination through the general
administrative officer- president ,vice president or general
manager.
(3) To use policy , planning and coordinating committees
made up of representative of concerned departments.
continue
Informal coordination :
informal coordination is
generally more important than formal coordination.
 COORDINATION OF
PERSONAL SELLING WITH
OTHER MARKETING
ACTIVITIES
SALES AND ADVERTISING:

 SAME OBJECTIVE –
DIFFERENTAPPPROACHES

 NEED SKILLFULL BLENDING

 ASSISTS EACHOTHER

 GOOD COORDINATION & FREQUENT

COMMUNICATION
SALES & MARKETING INFORMATION:

 WHY ???

 ASSISTS EACH OTHER

 MAINTAIN RELATIONSHIPS AMONG PERSONNEL

AT ALL LEVELS
SALES & SERVICE:

 SERVICE IS A POWERFUL SELLING ARGUMENT

 LOCATING PERSONNEL IN THE SAME FIELD

OFFICE

 CO ORDINATING IS INFORMAL & AT LOWER

ORGANIZATIONAL LEVELS
SALES & PHYSICAL DISTRIBUTION:
 IMPORTANT IN SECURING SALES VOLUME

 FORMAL & INFORMAL RELATIONS AT ALL LEVELS

ARE NEEDED
COORDINATION OF PERSONAL-
SELLINGWITH OTHER DEPARTMENTS
SALES AND PRODUCTION:
 Why is it essential?
 Importance of Coordination
 How they are mutually important to
each other
 How to achieve coordination
SALES AND RESEARCH AND DEVELOPMENT:
 Why is it required?
 Achievements
 When they are maintained
i. New Product Departments
ii.New Product Managers
iii. New Product Project Management team
iv. Product Development Committee
SALES AND PERSONNEL

SALES AND FINANCE

Budget control

Credit regulations
Credit policies

SALES AND ACCOUNTING

SALES AND PURCHASING:
Cooperation is in 3 main ways-
1. sales department provides purchasing
with sales estimates.
2.purchasing department informs the
sales dept on stock availability.
3.fulfills the sales department
requirements.
SALES AND PUBLIC RELATIONS

SALES AND LEGAL ASPECTS.

SALES DEPARTMENT’S
EXTERNAL
RELATIONS
1.FINAL BUYER RELATIONS:
IMPORTANCE

RESEARCH

RESPONSIBILITY

BASIC PRODUCT SERVICE POLICIES

2.INDUSTRY RELATIONS
TWO OBJECTIVES OF TRADE ASSOCIATION

OTHER FUNCTIONS

CONTACTS WITH COMPETITORS

CONTROVERSIAL CONDUCT
3.GOVERNMENT RELATIONS

IMPACT OF GOVT RULES &REGULATIONS

IMPACT ON MARKETS

IMPACT ON CREDIT

BUYING BY THE GOVT

IMPACT OF GOVT INCOME

4.EDUCATIONAL RELATIONS

IMPACT OF SCHOOL

EDUCATION OF SALES EXECUTIVES

IMPACT OF SALES EXECUTIVES ON

EDUCATIONAL PROGRAMMES
5.PRESS RELATIONS

IMPACT OF PUBLICITY

IMPACT OF GOOD PRESS RELATIONS

OPEN DOOR POLICY

CONCLUSION

THANK YOU