Corporate Social Responsibility

Issues

Site Visit C
Working Groups 5 & 6
Raipur & Korba – Chattisgarh,
India
Business of business is
to do business
 CSR

350 possible definitions!!

Some Definitions…
Corporate governance should be recognized as set of
standards, which aims to improve a company’s image,
efficiency, effectiveness and social responsibility- Nigel Kendall

“….operating in a manner that meets or exceeds the ethical, legal,

commercial and public expectations that society has of
business….”Business for social responsibility.

CSR is a new terminology, but its hardly a new concept. As in

third century BC, Kautilya’s has dealt with the management of
people and power commerce and taxations, standardization of
weights and measures, and more peace.
Concepts & Methodology
There are 3 levels of CSR :

Level 1 : Compliance
Level 2 : Philanthropy/Green wash
Level 3 : - Innovations
- Key business strategy
- Leapfrog
Based on :
John Elkington & Stuart Hart, et al.
 CSR
Level 1:
Key Question :

The least industry can do beyond

compliance

Polluter pays principle

CSR Level 1
Improve law/ regulations standards
Department of environmental
management
Reclamation (turning ash in to soil)
Local Government participation

Whether the regulation poor

or good/new or old : that is
not the issue.
 CSR Levels 2
Key Questions :

Is industry voluntarily giving back

something to the society?

Are these actions inspired by a sense of

guilt to the society, earning good name in
market, philanthropy, etc.?
CSR Level 2
 Infrastructure for physically challenged
employees
 Foundations (i.e. : financial aid beyond immediate
community/tax planning with positive impact)
 Income generation for community
 Forestation / “Greening”
 Community development office
 Cultivation in public land
 Paternity leave
 CSR Level 3
Key Questions:

Is it part of core business strategy?

Is it adopted by the board?

CSR Level 3

 Ash management: ash brick factory

 Quality Circle: empowering community
 R&R: land for land
 Distributed Generation: Regional dev.
 Center for power efficiency and Env.
Protection (CenPEEP)
Spectrum of CSR
Poor CSR
•No employment
•No concern for indirect effect
(land, water, air)
•Destruction of agricultural land
•Not willing to listen to other
stakeholders
•Appropriate of land not being
compensated
•Non compliance of rule of land
Good CSR
•Taking care of workers
•Low dependence on non
renewable resources
•High awareness about
CSR initiatives
•Land compensation
•Increased monitoring
system
•Environment responsibility
Company Project:Balco
Level 1
Company Project:Balco Hospital
Level 2
Company Project:NTPC’s
Silver Park/DG Level 3
Balco Factory
Silver Park NTPC
NTPC Gender Dev.: Silk
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