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  • Design Drives The Car Market: By-Tarun Ahalawat Rahul Tomar

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    Purnendu Sharma
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    The document discusses key problems facing the automotive industry, including operating in a price sensitive economy, generating sufficient sales volume, and consumers prioritizing basic features over self-expression. It notes that consumers are often more concerned with aesthetics and appearing better than neighbors rather than using car design to reflect their personality. To address these issues, the document recommends advertising car designs as representations of personal style, testing new designs on a small number of vehicles to gauge reactions, soliciting consumer design ideas during servicing, and targeting less price sensitive customer segments open to innovative designs.

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    The document discusses key problems facing the automotive industry, including operating in a price sensitive economy, generating sufficient sales volume, and consumers prioritizing basic features over self-expression. It notes that consumers are often more concerned with aesthetics and appearing better than neighbors rather than using car design to reflect their personality. To address these issues, the document recommends advertising car designs as representations of personal style, testing new designs on a small number of vehicles to gauge reactions, soliciting consumer design ideas during servicing, and targeting less price sensitive customer segments open to innovative designs.

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    Attribution Non-Commercial (BY-NC)
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    11 views6 pages

    Design Drives The Car Market: By-Tarun Ahalawat Rahul Tomar

    Uploaded by

    Purnendu Sharma
    The document discusses key problems facing the automotive industry, including operating in a price sensitive economy, generating sufficient sales volume, and consumers prioritizing basic features over self-expression. It notes that consumers are often more concerned with aesthetics and appearing better than neighbors rather than using car design to reflect their personality. To address these issues, the document recommends advertising car designs as representations of personal style, testing new designs on a small number of vehicles to gauge reactions, soliciting consumer design ideas during servicing, and targeting less price sensitive customer segments open to innovative designs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Design Drives the car market

    By-
    Tarun Ahalawat
    Rahul Tomar
    Key Problems Facing the Company

    • Price Sensitive Economy


    • Generate Sufficient Volume
    • Lack of Passion
    • Aesthetic instead of expressing the Side of
    own Personality
    Problem in Terms of Consumer Behavior

    • Price sensitive economy so companies have to


    always make low price.

    • Company must generate sufficient volume of


    the particular design to justify the cost on that
    design.
    Problem in Terms of Consumer Behavior

    • Lack of passion because still people want basic


    features rather than their own satisfaction
    need.
    • People are Aesthetic they want to see unique
    and better than their neighbors instead of
    expressing the side of their personality.
    Solution to The Problem
    • Advertise the car design as the Personality of
    the People.
    • Give some new design in few number of cars
    to get the reactions of the consumers.
    • Ask the consumers new ideas on the time of
    servicing the car(About the Design).
    • Targeting the new segment for new designs
    those are not price sensitive.
    Thank you

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