Television

and
Business Managers
20 reasons
for business managers to study
television industry
 1
Fastest
growing sector
of
world
economy!
 2
Media and entertainment
being fundamental “needs”,
current growth patterns
will sustain
 3
Vast,
exciting
range of
activities.
Something for everyone!
 4

Exciting industry atmosphere!

Truly testing
for the most meritorious!!
 5
India’s
media and entertainment industry
has grown
from $9.6 billions in 2006
to about $15.5billions* in 2008!!
(maintaining a CAGR of over 17%)

*ESTIMATED
 6
Foreign investments
in M&E industry
soar to new heights:
2006: US$ 89.18 million
2007: US$ 211.0 million
2008: US$ 250.0 million*

*Estimated
 7

TV industry in India-
Contributes about 45%
of the total contribution of
the M & E industry!
 8
TV industry growth:

2007: US$ 5.48 billion

2008: US$ 6.10 billion*
2012: US$ 12.34 billion**

*Estimated
**FICCI-PwC Report
 9
Huge, untapped market
in rural and semi-urban India.
Entry of new distribution
entities (Airtel, Reliance etc)
bound to accelerate growth.
 10
Advertising-
the most important support
component of M&E/TV industry-
has grown at CAGR of over 20%
over the last three years.
Contributes 38%
of the industry’s revenues
 11
Each segment of TV industry
presents business opportunity:

CHANNELS
More channels will come up:
Regional, Local, Niche
 12
PRODUCTION

Well-managed
PRODUCTION HOUSES
will be the order
of the day.
 13
Post-Production and support
facilities and services will be needed:
 Editing

 SFX-Animation

 Sound

 Set designing & fabrication

 Studios

etc
 14
DISTRIBUTION
will be key.

New technologies and strategies

will emerge

[FICCI-PwC: Number of DTH connections will grow

cumulatively by 44%, over the next five years.]
 15
MARKETING

Will assume greater importance

in the scheme of things,
generating specialisation
in TV marketing.
 16
International markets
will open up further.

Increased globalisation
will result in greater
international cooperation
 17
TECHNOLOGY
induction,
upgradation and
management
will assume
greater importance
 18
Television offers variety
 Immediacy

 Relevance

 Glamour

 Creative

 Technical

 Managerial
 19
Media and Entertainment
least prone to
economic vicissitudes
such as recession.
 20
And finally…

TELEVISION INDUSTRY
OFFERS ABOUT THE MOST
LUCRATIVE PAY PACKAGES!