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    Asian Paints Asian Paints: Core Competency and Competitive Advantage

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    swarnim singh
    - Asian Paints was established in 1942 as a partnership firm in India and became the country's largest paint company by 1999. - It has core competencies in efficiency, quality, innovation, and customer responsiveness that help create superior value and profitability for the company through differentiation. - Asian Paints' value chain includes primary activities like research and development, production, marketing and sales, customer service as well as support activities.

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    Asian Paints Asian Paints: Core Competency and Competitive Advantage

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    swarnim singh
    552 views8 pages
    - Asian Paints was established in 1942 as a partnership firm in India and became the country's largest paint company by 1999. - It has core competencies in efficiency, quality, innovation, and customer responsiveness that help create superior value and profitability for the company through differentiation. - Asian Paints' value chain includes primary activities like research and development, production, marketing and sales, customer service as well as support activities.

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    - Asian Paints was established in 1942 as a partnership firm in India and became the country's largest paint company by 1999. - It has core competencies in efficiency, quality, innovation, and customer responsiveness that help create superior value and profitability for the company through differentiation. - Asian Paints' value chain includes primary activities like research and development, production, marketing and sales, customer service as well as support activities.

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    552 views8 pages

    Asian Paints Asian Paints: Core Competency and Competitive Advantage

    Uploaded by

    swarnim singh
    - Asian Paints was established in 1942 as a partnership firm in India and became the country's largest paint company by 1999. - It has core competencies in efficiency, quality, innovation, and customer responsiveness that help create superior value and profitability for the company through differentiation. - Asian Paints' value chain includes primary activities like research and development, production, marketing and sales, customer service as well as support activities.

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    of 8

    ASIAN PAINTS

    ASIAN PAINTS
    Core Competency And Competitive Advantage

    PRESENTED BY
    SWETA SWARNIM SINGH(09DF008) 
    SWETA SWARNIM SINGH(09DF008)
    MANISHA SAHANA(09DF029)
    ASIAN PAINTS
    ASIAN PAINTS 
    • Established
    bli h d in
    i 1942
    19 2 as a partnershiphi firm.
    fi
    • In 1945 it was converted in to a private limited
    company.
    • Byy 1967, APL established itself as the market
    leader in India.
    • APL became a public limited company in 1973.
    • 1977 it started its first overseas venture in Fiji.
    • In 1999 APL was IndiaIndia’ss largest paint company
    with turnover of Rs 1128 crore and a net profit of
    Rs 77 crore.
    crore
    ROOTS OF COMPETITIVE ADVANTAGE

    RESOURCES

    SUPERIOR DIFFERENCIATION
    SHAPE •EFFECIENCY
    DISTINCTIVE  •QUALITY VALUE  SUPERIOR 
    COMPETENCIES •INNOVATION CREATION PROFITABILITY
    •CUSTOMER 
    RESPONSIVENESS LOW COST

    CAPABILITIES
    THE VALUE CHAIN
    THE VALUE CHAIN
    PRIMARY  ACTIVITIES

    UT
    OUTPU
    RESEARCH AND  MARKETING 
    MARKETING
    INPUT

    PRODUCTION  CUSTOMER SERVICE
    DEVELOPMENT AND SALES

    COMPANY  INFORMATION  MATERIAL  HUMAN 


    INFRASTRUCTURE SYSTEMS MANAGEMENT RESOURCES

    SUPPORT ACTIVITIES
    FUNCTION LEVEL STRATEGY
    FUNCTION LEVEL STRATEGY
    • SUPERIOR EFFICIENCY
    1. Financial parameter
    1. Gross sales
    2. Raw material cost
    3. Adm expenses
    4. PAT
    5. RONW
    6. EPS
    7. D/E
    8. CR
    9. ICR
    10. Div payout
    CONTD….
    CONTD
    • INNOVATION
    • QUALITY
    • CUSTOMER RESPONSIVENESS
    BUSINESS LEVEL STRATEGY
    BUSINESS LEVEL STRATEGY
    • MARKETING STRATEGY
    – PRICING
    – PRODUCT LINE
    – PRODUCT DIFFERENTIATION
    PRODUCT DIFFERENTIATION
    – DECENTRALISED FORCASTING
    – ADVERTISING AND PROMOTION
    – DISTRIBUTION
    THANK YOU
    THANK YOU

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