Heavens Coffin is a partnership firm formed in 2003 that is a dominant player in the coffin market. It provides various types of coffins, including eco-friendly, wooden, and AC coffins which have a compressor to prevent decay. The company targets high class, upper-middle class customers, foreigners in India, and NRIs. It markets its products through retail outlets, website orders, home delivery, ambulance services, and international airline partnerships.
Heavens Coffin is a partnership firm formed in 2003 that is a dominant player in the coffin market. It provides various types of coffins, including eco-friendly, wooden, and AC coffins which have a compressor to prevent decay. The company targets high class, upper-middle class customers, foreigners in India, and NRIs. It markets its products through retail outlets, website orders, home delivery, ambulance services, and international airline partnerships.
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Heavens Coffin is a partnership firm formed in 2003 that is a dominant player in the coffin market. It provides various types of coffins, including eco-friendly, wooden, and AC coffins which have a compressor to prevent decay. The company targets high class, upper-middle class customers, foreigners in India, and NRIs. It markets its products through retail outlets, website orders, home delivery, ambulance services, and international airline partnerships.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Dominant player in the market since last five years. Head office located in Mumbai and branches all over the world. Company marked its global presence by opening branches across the globe. PRODUCTS
Heavens coffins provide all types of coffins like:
Eco-Friendly coffins American caskets English coffins Wooden coffins AC coffins A/C Coffin
Coffin has a compressor attached to it which
provides a cooling effect to the body to prevent it from decay. CUSTOMER SEGMENT
High class and upper-middle class
Foreigners settled in India NRIs SCOPE OF THE PRODUCT
Changing life style
Growing number of non-residential Indians Growing number of foreign settlers in India Need for eco-friendly environment MARKETING THE PRODUCT
Opening retail outlets.
Website facility and order. Home delivery. Providing ambulance service. Tie-up with airliner. Altering the product according to the need. Assistance in quick delivery of bodies from abroad . SOCIETAL MARKETING