E - CHOUPAL

By : Vivek & Jotiba

4th sem
BAMR
Davagere
CONTENTS OF PRESENTATION
 Introduction
 Before e choupal
 ITC,s initiation
 After e choupal
 The new products added
 Setting cost of each e choupal
 Problems of setting e-choupal
INTRODUCTION
 e-choupal
 Milestones
 Estd – 2000
 States covered- 9
 Villages – 40,000 (1 lack)
 Kisok – 6,500 (UP to 20,000 by 2012)
 Empowered farmers – 4 million (15 million)
 Each e choupal covers average of 600 farmers
in the surrounding villages within about a 5 km
radius.
BEFORE E-CHOUPAL
 Low risk taking ability
 Low investment
 Low productivity
 Weak market orientation
 Low value addition
 Low Margin
 Over dependence on Intermediaries
 Weak Infrastructure
 Over dependence on Rain
ITC INITIATION
 The e-Choupal model has been specifically
designed to tackle the challenges posed by
the unique features of Indian agriculture,
characterised by fragmented farms, weak
infrastructure and the involvement of
numerous intermediaries, among others.
 Sanchalak & Samyojak
AFTER E-CHOUPAL
 Direct Negotiation
 Information- Mandi price,Farming practices,Demand.
 Placing order of seeds & fertilizers
 Improved quality of their product
 Obtaining better price
 Weather condition
 Consulting agronomist is easier through e mail.
 Decision making ability increased
 Easy to buy Insurance product
 Better Payments
THE NEW PRODUCTS ADDED
 Procurement centers
 Retail stores
Choupal
 Food court Sagar
 Farmers facility centers
 Health care centers
SETTING COST OF EACH
E CHOUPAL
 Rs.1,50,000 to 3,00,000
 Maintenance charges of Rs.5000 per year
PROBLEMS OF SETTING E
CHOUPAL
Infrastructure inadiquecy
 Power supply
 Telecom connectivity & band width

Lack of knowledge regarding

internet
Thank You