Creativity

Basics

 Humans are creative beings. We are constantly creating, but what?

 Creativity is a prerequisite to innovation. No creativity  No innovation.

 Creativity is enhanced through interaction between ideas, people and

environment. Network effect  Collaboration, we not I.

 Different perspectives increase quality and likelihood of creative output. We

acquire different perspectives through our experiences  seek novel experiences!

 Activities aimed at understanding the problem are analytical but not

necessarily creative.
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 Creativity
Basics

 Creativity can be encouraged or easily suppressed. Positive

attitude/reinforcement and feedback are instrumental in fostering creativity.

 Creativity is the unexpected but happy joining of ideas. Ideas that appear
to be unmixable at first  combining ideas.

 Creativity flourishes on:

• Collisions • Tools
• Study • Experience
• Play • Improvisation
• Bravery • Passion & Heart
• Knowledge • Attitude

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 Creativity
versus Reengineering

Creativity Reengineering

 Here’s what we need to do.  Here’s what we’ve got .

 Here’s what we have to do

 Here’s how we can do it
with what we’ve got  Here’s what we need to do it.

Pull model Push model

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 Creativity

Creative Myths Creative Truths

 Special talent.  Anyone can do it!

 Outside inspiration.  Inside activation.

 Haphazard.  Directed.

 Hard to manage.  Controllable.

 Personal effort.  Collaborative effort.

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 Creativity
loosely defined

Creativity is a synergistic activity that flourishes on interaction,

collaboration and the mating of ideas, it has a defined goal which offers
fresh perspectives and novel ideas.

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