Technical Seminar Presentation

On
3G Mobile
 Structure of Presentation

– What is 3G?
– 3G Standards and capabilities
– 3G mobile’s place in the market
– Summary
– Further information
What is 3G Mobile?
Evolution towards 3G
Bandwidth and Speed
 3G Capabilities
 High-speed data transmissions
 Symmetrical and asymmetrical data transmission support
 Improved voice quality
 Greater capacity
 Multiple simultaneous services
 Global roaming across networks
 Improved security
 Service flexibility
 The 3G Performance Advantage
Time to download a 1 MB file:
•
• Fixed line modem: 3 minutes
• GSM cell phone: 15 minutes
• Enhanced GSM phone: 1-5 minutes
• 3G phone (outdoor): 21 seconds
• 3G phone (indoor): 4 seconds
 3G Applications

• Wireless Internet
• Audio on demand
• Electronic postcards
• Video conferencing
• Secure mobile commerce transactions
• Traffic and traveling information - location specific
 Market Drivers Towards 3G
•1. Rapid growth in text, WAP and other data traffic- up to 50%
of total mobile traffic within 5 years
2. Mobile & Internet penetration both growing rapidly
3. Mobile penetration likely to exceed PCs & fixed
4. Alliances forming between major mobile, IT and e-
commerce players
5. Mobile commerce and multimedia identified as key growth
areas - but need bandwidth to deliver
 Types of mobile Internet connectivity
• Global systems for mobile communication (GSM)
• • High speed circuit switched data (HSCSD)
• General packet radio services (GPRS)
• Third generation (3G) mobile
• Enhanced data GSM environment (EDGE)
• Public access WLAN
• Linked public access WLANs
 3G Summary

1. 3G mobile is a major opportunity for business, commerce

and consumers
2. Brings together the two fastest growing market sectors - Mobile
and Internet
3. Market, services and standards evolving from 2G to 3G
4. Significant opportunities for value added content and service
providers