Scribd Logo
Upload

Welcome to Scribd!

  • Bottom of Pyramid

    Uploaded by

    Theagarajan Thanikachalam
    16 views9 pages

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views9 pages

    Bottom of Pyramid

    Uploaded by

    Theagarajan Thanikachalam

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    BOP – A 12.

    5 trillion $ Opportunity
    BOP Market is

    • Brand conscious

    • Value conscious

    • Open to technology
    Principles to Tap the BOP Market
    • Price Performance

    • Innovation : Hybrid Solutions

    • Scale and Sustainability

    • Identify Functionality

    • Process Innovations
    • Deskilling Work

    • Educating the customer

    • Favorable Interfaces

    • Distribution : Accessing the customer


    The Ecosystem for Wealth Creation
    Reducing Corruption
    Development as Social Transformation

    You might also like