Sampling Procedure:

For a statistical survey of a population, the investigator may

collect information from each and every unit belonging to the
population or he may collect information from some selected
representative units only. The group of representative units from
which information is collected is called sample. A sample is a
representative position of the population. A statistical survey in
which a sample is made use of is known as sample survey.
The procedure of extracting a sample from a population is
called as sampling procedure. Since validity of results of a survey
depends mainly on the selection of the sample, the sample
should be obtained with utmost care. Important methods of
sampling procedure are:

i. Random sampling.
ii. Judgment sampling.
iii. Quota sampling.

Random Sampling:
A sampling procedure in which units are selected in such a
way that all the units in the population have equal change of
being selected is random sampling.
Judgment Sampling:
When the population is small the investigator
personally, according to his judgment way select the units which
from the sample, such a sample is called purposive or a judgment
sampling.

Quota Sampling:
If the population has various categories of units the
investigators may decide to fix specified quotas for
representation for all major categories. In this study Random sampling method
is used.

FIELD WORK:
This study involves the field work of 60 days, wherein the target segment i.e.
consumers were contacted individually. Prepared questionnaire were
administrated to them and answers were collected. Fieldwork was done in
different areas in Udhaipur. The study was conducted from “Vodafone Essar
Ltd.”