Presented by:

Sapna kumawat
 In India there are 100 people per vehicle, while this figure is
82 in China. It is expected that Indian automobile industry
will achieve mass motorization status by 2014.

 India is the fourth largest car market in Asia - recently

crossed the 1 million mark.

 Unlike the USA, the Indian passenger vehicle market is

dominated by cars (79%).

 The first automobile in India rolled in 1897 in Bombay.

 India is being recognized as potential emerging auto market.

 Foreign players are adding to their investments in Indian

auto industry.
 Hyundai Motor Company dates to April 1946 when
founder, Ju-Yung Chung  established Hyundai Auto Service
in Seoul, South Korea.

 Hyundai Motor Company was founded by Ju-Yung Chung 

and younger brother Se-Yung Chung  in December 1967. 

 The name Hyundai was chosen for its meaning which in

English translates to “modern.
 The second largest car manufacturer and
the largest passenger car exporter from
India.
.

 HMIL presently markets 33 variants of

passenger cars across segments.

 Hyundai has one of the most advanced

research and development facilities that
focus on state of the art product and design
engineering and rigorous quality
enhancement.
 OBJECTIVE
The company aims to achieve sustainable,
profitable growth through the development of
superior products, and customer-relevant
technologies. The company’s top priority is
achieving global competitiveness in an
increasingly global environment.
 CONSUMER TARGET WHO NEEDS…..

 Middle to upper income  True value for their

professional. money and comfortable
ride.
 College student.
 Style and speed.
 HYUNDAI ACCENT.

 HYUNDAI SANTRO XING.

 HYUNDAI SONATA EMBERA.

 HYUNDAI TERRACAN.

 HYUNDAI TUCSON.

 HYUNDAI VERNA.

 HYUNDAI GETZ.

 HYUNDAI ELANTRA.
STRATEGY OF HYUNDAI
MARKET STRATEGY PRICING STRATEGY

 ENCIRCLEMENT ATTACK  PERCEIVED VALUE PRICING

 POSITION DEFENCE  WARRANTIES

 PRODUCT POSITIONING

 P.O.D.
(POINT OF DIFFERENTIATION)
 STRENGTH WEAKNESS
. STRONG FINANCIAL POSITION. .UNAFFORDABLE FOR
MIDDLE CLASS.
. STRONG BRAND IMAGE.
. COMMODITY PRICE RISK.
. PRODUCT INNOVATION.
. EXCHANGE RATE RISK.
. THE QUALITY ADVANTAGE.
. QUALITY SERVICE ACROSS
1036 CITIES.
 OPPORTUNITY THREAT

. LOAN FACILITY. . CUT-THORAT

. INDIAN RURAL MARKET. COMPITITION.

. LEADING GROWTH. . RISK FACTOR.

.BUSSINESS FACTOR.
 After making a foothold in the urban and semi-urban
areas, Hyundai Motors now desires to grasp India's rural
markets which are untapped by small car manufacturers
so far.

 HMIL has entered into retail partnership with several

Indian financial institutions like HDFC Bank, ICICI Bank,
Mahindra Finance, Punjab National Bank and Sundaram
Finance.

 HMIL has strategic tie ups with Syndicate Bank, Bank of

India, Punjab National bank, Canara Bank, Bank of Baroda
and Corporation Bank.
 Hyundai wins the DHL-CNBC
Tv18 International Trade
Awards 2008-09.

 Hyundai Motor wins the

‘Manufacturer of the Year’
award at the NDTV Profit
Car & Bike Awards 2009.

 Indian Car Of The Year

2008.

 Compact Car of the Year.

 Car of the Year 2008 .

 Small Car of the Year

2008.

 Aaj Tak Viewers

Choice Award.

 JD Power Asia Pacific

Initial Quality Study
(IQS).