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Presented by :-

Group 5

Marketing ͚C͛
 p
 
h Geographic : Tier 1 cities, Tier 2 cities across
India.
h Demographic:
Age--- 21-25 years;26-35 years;36-45
years & 46-60 years
Income--- 4 lakhs PA and above
Occupation--- Students,working
proffesionals,Services
h Psychographic: Middle & Upper Class
 ›

h Professionals involved in IT, Banking,
Manufacturing and other related services.

h Graduate and PG Students.

h B2B establishments.

h Individuals interested in plots to develop

commercial entities.
 Positioning
h The venture will be positioned essentially as
͞an end to end customized real estate
solution provider for working proffesionals.͟

h Focus is mainly on providing highly

customized services.

h Easy accessibility, accurate information.

 * P͛s
h PRODUCT

Customized consultancy service for:

* Residential Properties.

* Commercial Properties.

* Lifestyle Homes.

* Exclusive Offices.
 Price
h Penetration Pricing.

h Price varies according to the nature of the

services offered.

h Relaxed Credit policies.

h Negotiable pricing.
 Place
V Customer touch points : Websites,Tele
Service
V Centralised Office : Delhi

V Real Estate agents in all major cities.

 Promotion
h Œ

 - Through direct and indirect
mailers.

h 
 - Newspaper,Magazines related to real

estate.

h ?

 M Adwords,Pop Ups,Creation of

attractive Websites.

h
  
 

h 
 
 Putting up a counter in the recently

announced real estate trade show in
Bangalore.
h m
 
 People
h m
 MBA graduates with experience in real
estate consultancy.

h † 
 .

h m    Professionals involved in IT,

Banking, Manufacturing and other related services.
-B2B establishments.
-Individuals interested in plots to develop
commercial entities.
- Graduate & PG students
 Process
Contacting the Employee
Customer Enquiry partner agent Employee M provides a
through
websites/tele/age
in that location Agent complete
nt to do primary Interactions solution to
investigation customer
 Physical Evidence
h÷



  

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