1.

Coaching Sales People

• Offer department’s salesmen with continuous coaching, counseling, advice, support,

motivation or information they need in order to help them meet their sales objectives.

• To make sure your salespeople are doing everything they should be doing to successfully
sell your dealership’s products.

• Ensure that the sales floor operations functions smoothly.

2. Maintaining Excellent Sales Support

• Ensure consistent and excellent reputation for company’s products in with professional
sales support and training services

• Manage Sales Department

• Making every effort to maximize both present and long term sales and gross profits.

• Keeping face-to-face contact with r sales people and staying current on financial data and
inventory.

3. Setting Sales Objectives

• Plan, organize, direct and control sales staff to meet objectives.

• Use sales KPI’s and personal example to help salespeople maximize their potential.

• Counsel each salesperson to establish realistic sales objectives for the month and action
plan.

• Establish a sales objective for the department each month and submit it to the dealer.

• Achieve forecasted sales by following (and, if necessary, adjusting) written plans of action.

• Monitor each salesperson’s daily performance and compare it with that month’s objective.

• Understand departmental financial data to determine what is happening in your

department.

• Review financial data that affects the sales department’s profit centers.
4. Maintaining Inventory Control

• Review the entire inventory daily to make sure each unit is available for immediate
delivery as soon as possible

• Maximize merchandising efforts by seeing that units are attractive and attention getting.

5. Developing the Sales Force

• Recruiting, hiring and training sales people.

• Developing the most well trained, professional sales force possible.

6. Assisting Salesmen in selling operations

• Assist salespeople in onsite deal closing

• Motivate them to over perform.

• Assist them in the selling process whenever needed.

7. Proactive Customer Follow-up

• Regularly perform onsite and hands on customer follow-up to ensure customer’s

satisfaction and instant problem solving ensuring they will be always loyal to company’s
products and services

• Supervise the proper use of the customer log by each salesperson.

• Review the customer log for trends that indicate where additional assistance might be

needed.

8. Intelligently Handle Customer Complaints 

• Constructively handle (or supervise the handling of) all customer complaints related to

your department.

9. Conducting Regular Sales Team Meetings

• Prepare in advance and conduct regular sales meetings.

• Review the performance of your salespeople and to motivate and stimulate them to even
greater achievements.