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  • It Appears That The SWOT of Each Segment Overlaps With Other

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    kanneamit
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    It appears that the SWOT of each segment overlaps with other

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    It Appears That The SWOT of Each Segment Overlaps With Other

    Uploaded by

    kanneamit

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    It appears that the SWOT of each segment overlaps with other, hence a comprehensive SWOT

    was given

    SWOT- MAX Retail

    Strengths Weakness
    1.Wide range of merchandise. 1.Apperal sizes are not of standard fit.
    2.Competatively priced. 2. Too many quality issues.
    3.Widerange of colors & options.
    4.No. of stores in B’lore is 8
    Opportunities Threats
    1.Large number of prospective customers 1.Head on from Reliance Trends
    2.Shadow brand of LifeStyle 2.No repeat customer base.
    3.Discount at end of each season(4 times) 3.No brand awareness.

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