Date………………………

Dear Sir/Madam,

A brief survey is being to find out about your preferences in case of mobile phone
handsets. Please fill up the questionnaire. Thanks.

1. Which brand of mobile phone do you use?

 …………………. Nokia
 ………………….. Sony
 ………………….. Samsung
 ………………….. LG
 …………………. Spice
 …………………. Any other (Please Specify)

2. How frequently do you change your handsets?

 …………………. 1-2 yrs
 …………………. 2-3 yrs
 …………………. 3-4 yrs
 …………………. 4-5 yrs
 …………………. 5 yrs and above

3. What was your age when you bought your first handset?
 …………………. Below 15
 …………………. 15 to 20
 …………………. 20 to 25
 …………………. 25 to 30
 …………………. 35 and above

4. How much are you willing to spend on a new handset?

 …………………. 2000-4000
 …………………. 4000 to 6000
 …………………. 6000 to 8000
 …………………. 8000 to 10000
 …………………. 10000 and above

5. What is the key motivator when you buy a handset?

 …………………. Durability
 …………………. Features
 …………………. Availability
 …………………. After sales
 …………………. Ease of payment
 …………………. Price
 …………………. Brand image
 ………………….Aesthetics
6. Which media do you adhere to the most?
 …………………. Fm
 …………………. Tv
 …………………. Newspaper
 …………………. Internet

7. Which features do you like the most?

 …………………. Dual-sim
 …………………. 3g
 …………………. Bluetooth
 …………………. Camera
 …………………. Mobile tracker
 …………………. Gprs

8. Any other comments or recommendations?

………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
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9. Demographics

Name……………………………………………………………………...
………………..

Address…………………………………………………………………………………….

Age
 …………………. 15 to 20
 …………………. 20 to 25
 …………………. 25 to 30
 …………………. 35 and above

Income
 …………………. Below 5000
 …………………. 5000 to 10000
 ………………….10000 to 15000
 …………………. 15000 to 20000
 …………………. 20000 and above

Profession
 …………………. Student
 …………………. Service
 …………………. business
Please rate the brands on a scale of 1 to 8 on the given attributes. (1=best, 8=worst)

Nokia
Price
1……………2……………3……………4……………5……………6……………7…………8
After sales
1……………2……………3……………4……………5……………6……………7…………8
Features
1……………2……………3……………4……………5……………6……………7…………8
Availability
1……………2……………3……………4……………5……………6……………7…………8
Durability
1……………2……………3……………4……………5……………6……………7…………8
Brand image
1……………2……………3……………4……………5……………6……………7…………8
Battery life
1……………2……………3……………4……………5……………6……………7…………8

Sony
Price
1……………2……………3……………4……………5……………6……………7…………8
After sales
1……………2……………3……………4……………5……………6……………7…………8
Features
1……………2……………3……………4……………5……………6……………7…………8
Availability
1……………2……………3……………4……………5……………6……………7…………8
Durability
1……………2……………3……………4……………5……………6……………7…………8
Brand image
1……………2……………3……………4……………5……………6……………7…………8
Battery life
1……………2……………3……………4……………5……………6……………7…………8

LG
Price
1……………2……………3……………4……………5……………6……………7…………8
After sales
1……………2……………3……………4……………5……………6……………7…………8
Features
1……………2……………3……………4……………5……………6……………7…………8
Availability
1……………2……………3……………4……………5……………6……………7…………8
Durability
1……………2……………3……………4……………5……………6……………7…………8
Brand image
1……………2……………3……………4……………5……………6……………7…………8
Battery life
1……………2……………3……………4……………5……………6……………7…………8

Samsung
Price
1……………2……………3……………4……………5……………6……………7…………8
After sales
1……………2……………3……………4……………5……………6……………7…………8
Features
1……………2……………3……………4……………5……………6……………7…………8
Availability
1……………2……………3……………4……………5……………6……………7…………8
Durability
1……………2……………3……………4……………5……………6……………7…………8
Brand image
1……………2……………3……………4……………5……………6……………7…………8
Battery life
1……………2……………3……………4……………5……………6……………7…………8

Spice
Price
1……………2……………3……………4……………5……………6……………7…………8
After sales
1……………2……………3……………4……………5……………6……………7…………8
Features
1……………2……………3……………4……………5……………6……………7…………8
Availability
1……………2……………3……………4……………5……………6……………7…………8
Durability
1……………2……………3……………4……………5……………6……………7…………8
Brand image
1……………2……………3……………4……………5……………6……………7…………8
Battery life
1……………2……………3……………4……………5……………6……………7…………8