Professional Documents
Culture Documents
Shri Vishnu Engineering College For Women: Welcome To Presentation of Coca-Cola
Shri Vishnu Engineering College For Women: Welcome To Presentation of Coca-Cola
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PRESENTATION ON COCA-COLA
INDUSTRIAL REPORT
PRESENTED BY-
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COMPANY CORPORATE OFFICE
Complete Address:-
06/26/09 04:57 3
COMPANY PROFILE
Dr. John Stith Pemberton for the first time produced the syrup for
Coca-Cola on May 8, 1886
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COMPANY PROFILE
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COMPANY PROFILE
• The Coca-Cola Company is the world's largest beverage
company, largest manufacturer, distributor and marketer of
non-alcoholic beverage concentrates and syrups in the
world.
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COMPANY PROFILE
Interbrand’s Global
Brand Scorecard for
2003 ranked Coca-Cola
the #1 Brand in the
World and estimated
its brand value at
$70.45 billion
06/26/09 04:57 7
BOARD OF DIRECTORS
The Coca-Cola Company offers nearly 400 brands in over 200 countries
• Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based artificial
sweetener in place of sugar
• Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Aquarius Mineral Water (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlāK (2006)
• Diet Coke Plus (2007)
• Coca-Cola Orange (2007)
06/26/09 04:57 9
COCA-COLA INDIA
• Coca-Cola was the leading soft drink brand in India until
1977 when it left rather than reveal its formula to the
government and reduce its equity stake as required under
the Foreign Exchange Regulation Act (FERA) which
governed the operations of foreign companies in India.
06/26/09 04:57 10
Coca-Cola India President
Profile
Atul Singh
President & CEO , Coca-Cola
India
Atul Singh took over as the President & CEO, Coca-Cola India from
1st September 2005.
Atul, holds a MBA degree from Texas Christian University.
06/26/09 04:57 11
PRODUCTS IN INDIA BY
COCA-COLA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid
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COCA-COLA INDIA
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COCA-COLA INDIA
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COCA-COLA
FAST COMPETETOR
• PEPSI
• NESTLE
• DABUR
06/26/09 04:57 15
Manufacturing Plant Product
Process
Manufacturing Process of coca-cola products have different
steps, which are cited below-
• Ingredient Delivery
• Washing and Rinsing
• Mixing and Blending
• Filling
• Capping
• Labeling
• Coding
• Inspection
• Packaging
• Warehousing and delivery
06/26/09 04:57 16
Product Decausticiser - Process
Diagram
06/26/09 04:57 17
Coca-Cola Product
Manufacturing Plant Layout
06/26/09 04:57 18
COMPANY QUALITY PROMISE
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COMPANY QUALITY PROMISE
06/26/09 04:57 21
COCA-COLA FINANCIAL REPORT
06/26/09 04:57 22
What’s new in Coca-Cola India
2009
the company has also signed up the young and charming Deepak Kaul, Region Vice-President, Hindustan Coca-Cola
Genelia D’Souza of ‘Bommarilu’ ‘Boys’ and ‘Jaane Tu Ya Beverages Pvt; Ltd and Venkatesh Kini, VP Marketing Coca-
Cola India at the launch of Fanta Apple
Jaane Na’ fame as the new Fanta Brand Ambassador.
06/26/09 04:57 23
Customer Service
Overview
Distribution
Product
Service
Support
Call Types CSR
Customer or Repair
Consumer
Customer
Support
06/26/09 04:57 24
Toxic Pesticides Found in India's
Soft Drinks
• NEW DELHI, India, August 5, 2003 (ENS) - Toxic pesticides in
concentrations far higher than permitted by the European
Economic Commission have been found in 12 cold drink brands
sold in and around New Delhi.
• The environmental group said, "12 major cold drink brands sold in
and around Delhi contain a deadly cocktail of pesticide residues."
Mirinda lemon was named as the drink with the highest levels of
pesticides.
• Centre for Science and Environment (CSE) said its lab tests
showed that all samples, including those of Coke contained
residues of four toxic pesticides and insecticides - lindane, DDT,
malathion and chlorpyrifos.
06/26/09 04:57 25
Conclusions
The Coca-Cola Company is the world's
largest beverage company, largest
manufacturer, distributor and marketer of non-
alcoholic beverage concentrates and syrups in
the world, and one of the largest corporations
in the United States.
In the Year 2007,Companies earning per
share growth is 19%, unit case volume growth
6%, net operating revenue growth 20%,
Operating Income growth 15% in compression
to 2006.In the year 2009, Coca-Cola India
launched new product “Fanta-Apple” in the
Indian market.
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THANK YOU
06/26/09 04:57 27