Emily Farrar Resume, March 2011

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Emily Corinne Farrar

336.509.1391 emilycorinnefarrar@gmail.com

Education The University of North Carolina at Chapel Hill


& Honors B.A., School of Journalism and Mass Communication – Public Relations, May 2010
GPA: 3.5/4.0

Dean’s List, 5 semesters


North Carolina PRSA Inspire Awards 2010, Winner
Phi Sigma Pi National Honor Fraternity, Member
National Society of Collegiate Scholars, Member

Experience 3 Birds Marketing, Chapel Hill, NC July 2010-Present


Social Media Strategist/Account Manager
 Manage multi-channel marketing campaigns for clients including web, email and social
 Serve as main liaison between high tier clients and agency; coordinate creative, development
and production of web and email assets
 Developed and spearheaded 3 Birds’ social media marketing and online reputation
management solution; currently execute solution for five clients
 Implement SEO strategies to improve organic search results for clients
 Analyze return on investment and metrics on campaigns; compile client reports
 Manage social media accounts and blog for agency

Howard, Merrell & Partners, Raleigh, NC Summer 2009


Public Relations Intern
 Wrote, edited and distributed press releases and various public relations deliverables
 Conducted media relations activities including pitching and daily media monitoring

Make-A-Wish Foundation of Eastern North Carolina, Raleigh, NC Summer 2009


Public Relations/Communications Intern
 Perform media relations activities including pitching, communications and media lists
 Coordinate public and community relations efforts including writing, editing and distributing
news releases, media alerts, newsletters and web content

Patricia McMahon Photography Agency, London Summer 2008


Marketing Intern
 Designed and distributed 500 press kits
 Pitched to 50+ clients, leading to 22 new accounts

Leadership Public Relations Student Society of America, UNC Chapter, Vice President 2009-2010
Phi Sigma Pi National Honor Fraternity, Alpha Kappa Chapter, Vice President 2009-2010

Skills and Microsoft Office Suite


Programs VOCUS
AP Style
Alterian SM2
Alterian Dynamic Messenger
Basic SEO and HTML
Google Analytics
FinalCut Pro
Social Media: Twitter, Foursquare, Facebook, YouTube, LinkedIn, WordPress, etc.
Mac and Windows OS
emilyfarrar.com @emilycfarrar linkedin.com/in/emilycorinnefarrar

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