MTR Foods Ltd.

QUALITY THROUGH PRODUCTIVITY

Our Mission

To provide ‘Authentic Indian vegetarian Food

Experience’ to the consumers across the World
Today’ MenuStructure
Presentation
MTR Foods Pvt Limited
Our Company

Quality an
Obsession

Quality &
Productivity

Technology &
Systems
Our Company-Heritage

The Genesis
• Started as Brhamins coffee bar
– Founded in 1924; Started as a family restaurant which
grew to become a tourist attraction in Bangalore
• Mavalli Tiffin Room –MTR
– Quality then meant
• Hygiene:- Sterilized silver crockery & cutlery, exit
thro kitchen “see to believe” concept
• Purity of ingredients used
• Great taste.
PURE & PERFECT
Our Company-Heritage

The Obsession
 Unwavering obsession to Quality.
Restaurant took extreme step of shutting shop ,than
compromising on quality to reduce prices in line with
Government order.
QUALITY DEFINITION

Quality as defined in ISO standard

Stated Needs & Implied Needs to be met
For MTR Quality= Pure & perfect i.e. it means
• Hygiene
• Nutritious
• Convenience
• Natural / no additives
• Available at the corner store
• To meet requirements of wider section of population
• Value for money
QUALITY A WAY OF LIFE
Policy

WE, AT MTR FOODS LIMITED ARE COMMITTED TO MANUFACTURE AND

MARKET FOOD PRODUCTS OF HIGH QUALITY, HYGIENICALLY PROCESSED
USING STATE-OF-THE- ART TECHNOLOGY WITH THE FOLLOWING OBJECTIVES.

• CREATION OF MTR BRAND SYNONYMOUS WITH QUALITY AND FOOD

SAFETY.

• CONTINUOUS IMPROVEMENT BY TOTAL COMMITTED PARTICIPATION OF

ALL.

• SATISFY THE CHANGING NEEDS OF CUSTOMERS FOR TOTAL DELIGHT.

• CONTINUALLY IMPROVE THE EFFECTIVENESS OF QUALITY AND FOOD

SAFETY MANAGEMENT SYSTEM.
 QUALITY THROUGH
PRODUCTIVITY A WAY OF LIFE
• HYGIENE
This parameter has been made in to a productivity
norm through a hygiene score card.
– Personal hygiene of employees
– Production environment hygiene
– Machinery cleaning protocol
Each work area is rated by an independent team
and reflects in balance score card.
 QUALITY THROUGH
PRODUCTIVITY A WAY OF LIFE
• NUTRITION-PURITY
This parameter has been made in to a productivity
norm through Purchase and R&D KPI-
Control of value chain
– Devoid of adulteration
– Known source
– Testing and storage
 Farm to Fork Quality
MTR CONTROLS ENTIRE VALUE CHAIN
Assurance

Consumer
 Web based feedback
Sourcing
System
Tie ups with farmers 100% Traceability with
to grow exclusively for MTR SAP ERP system
Quality control begins
Manufacturing
at Farms
 Integrated Facility with 100%
In house manufacturing
 State of the art testing
equipment
 GMP in place
 QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• Convenience
This parameter has been addressed as product
Type/ category
– Instant Mixes & Vermicelli [Limited cooking]
– Meal compliments [Papad & pickles]
– Spices & spice blends [Masals & chutny powder]
– Frozen Foods [Heat and eat]
– Ready To Eat
– Desserts [Ice Cream & sweets]
In all about 280 SKUs. This addition of product under
each category is a KPI for the group.
 QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• Availability
– Domestic
C&FA concept-
• East: Chennai, Tirupathi, Vijayawada, Bhuneshwar, Kolkata &
Gawhati
• West: Kozikhode, Mumbai & Ahmedabad
• Central: Hyderabad & Indore
• North: Delhi and superstockiests at Jaipur, HP, J&K, Haryana &
Chandigarh
• Karnataka: Factory ware house itself as C&FA
– Overseas
• Consignee agent in each country
SUPPLY CHAIN
FACTORY- BANGALORE
PRODUCTION FACILITY

EXPORTS CFA

RDS Inst Supp 1.Defence

Caterers (Troops)
2. CSD
3.Metro Mall

Retailers Wholesalers Caterers

Consumer
QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• The supply chain has KPI to measure
productivity
– Demand Vs supply
• Variety Fill / Line fill
• Volume fill /Case Fill
– Economy of supply
• Carry & Forwarding cost as % freight
• Wrong supplies
• Wastages as % of sale
QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• Value for money
– Consumer acceptance
• Share of earnings category wise
• Power product
– Typical price range
• Vermicelli-Rs 40/kg
• Sweet mixes Rs 35/300gms
• RTE –Rs 45/250gm i.e. for 2 adults
• Heat & Eat Rs 45/250 gms i.e. meal per head
• Spice & spice Blends Rs 30/200gms
 QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
TYPICAL KPI OF PROCESS UNIT

• Production Analysis •BOM Vs Issues

• Order fulfillment status •% G.P SKU

• Absenteeism •Capacity Utilization

• Working Cost Analysis •Cost Variation

• New Product introduction •Sales comparison

• Physical Stock Differences •8 -D Complaints

• Yield Analysis
QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• Human Productivity
– Production: Labour Cost/CB or Kg
– Sales : Marketing & sales cost /head as
% of turnover made by individual
– HR : KRA i.e. volume & value
contribution category wise
QUALITY THROUGH
PRODUCTIVITY - A WAY OF LIFE
• Technology & systems – A culture
– ISO 9001 & HACCP certified & now ISO 22000
certified. All are part of the system
– 1st Indian Food Company to implement ERP system
SAP in record 3 months and SAP award winner
– 1st Indian food Company to be awarded by Prime
Minister for technology absorption.
– Always a winner of honest tax payer award.
WE ARE TODAY

 Fast Growing Company with annual growth rate of 30% over the
previous year.
 Offer a wide range of convenient vegetarian Indian food
products; across the globe – USA, Europe, Middle East, Asia,
Australia & Japan.
 Market leaders in ‘Ready-to-Eat, Heat & Eat curries & meals in
India.
 Among the top 5 value added Foods brand in India
SIGNIFICANT LEARNINGS -3 Ps

• PASSION & PENCHANT

– Without passion and personal commitment no goal
can be achieved.
• PERSEVERANCE:
– Perseverance has to have a holistic approach. In
other words one update on the world’s best practices
and latest technological developments so that the
leadership is sustained.
• People
– People asset needs to be nurtured and developed to
absorb technology, imbibe culture and develop
passion for Quality.